Picking up a little anyone??

I hit it on the head with where rates were headed, what I didn't hit dead on was the length of time that they would stay there. I'm rolling with refi's like most of us but I am seeing the purchase business pick up a substantial head of steam lately. The importance of our ability to take care of our clients and borrowers cannot be understated. It's way to easy to lose focus on what's important and why we're in the business. This is not a sustainable level for interest rates long term and refinances and sales are going to be exaggerated when rates are down. It's like a clearance sale. Long term, sustainable success is the key and the only way to do that is create a raving fan with every transaction. The only way to accomplish that is to do the job we should all have already been doing and that is keeping that clients best interest at heart and having their needs and wants as the central focus of the transaction. It's simple, we do what we're supposed to and we'll succeed.