SHORT SALES...Myrtle Beach Real Estate

As the real estate market countrywide (not the lender) has transitioned significantly, I assume most agents across the board are experiencing an increase in SHORT SALE type transactions. Here in the Myrtle Beach real estate market, short sales are a prominent part of what we as agents are experiencing. It seems today that EVERYONE is looking for that easy "bailout." Banks, Lending institutions, The "Big 3" automobile companies, marriages, and now homeowners. Why, BECAUSE THEY CAN!

Without getting too much into that ramble, the reality of the market is SHORT SALES are everywhere! What concerns me as a Broker-In-Charge and listing agent is, when other agents in the Myrtle Beach real estate market call for an appointment on one of my listings and ask ME to explain what a SHORT SALE means to them? I WAS SHOCKED! This agent didn't sound like a "spring chicken" either. Whether or not she was a "rookie" in real estate or not, I find it very hard to believe or understand HOW she has never heard of nor understands what a short sale is?

In having a few "SHORT SALE" listings, I've found that there are many agents out there that aren't educated on the understanding and formalities of Short Sales. I ask myself why? Is it that Brokers/Sales managers aren't taking the time to train their agents? Do they not know themselves? Are companies giving up on their agents? Do agents not care anymore or have they given up themselves? These answers go unanswered for now.

HERE's my point! I received a letter in the mail at our office the other day from a local attorney offering a FREE SHORT SALE seminar. "We can come to your office, or you can come to ours!" I am sure that I am not the only office that he mailed to...WHAT A GREAT IDEA! Now, it's a NO-Brainer! My agents will be trained up to better understand the process from the attorney's point of view. GREAT! I've even invited other agents with the hopes that others will learn the process so as to when they submit offers on my Short Sale listings, they too will know what's going on so I don't have to do all of the work!

So for those of you in other markets that find yourself in the boat of the "unknowledgeable" in SHort Sales...Get with your Broker/Sales Manager and ask them to train you. If they are unsure, ask them to find a local attorney or subject matter expert to come into the office and train you on the specifics. If they don't...Transfer to another agency...This is the reality of our market and if your managers arent' taking the time to train you on what's selling in TODAY'S market, then THEY are setting you up TO FAIL! Thus they and everyone else will blame it on market conditions...It's not the market, it's the agents failing to change with market conditions and educate themselves!

happy Selling...Good Luck~