Price the Home TO SELL rather than to just sit FOR SALE in the Myrtle Beach Real Estate Market

As agents, we all know that pricing homes FOR SALE is one of the most important aspects of our job and profession, but yet, why do so many agents do it wrong sometimes? (including myself!)

The consensus among agent in the Myrtle Beach real estate market lately is that they "are not taking anymore over priced listings!" Haven't we all heard this for the longest time now? We seem to hear this in stable markets, slow markets, etc... So yet, WHY do we as agents continue to overprice homes?

The thing that gets me is agents will say..."I'm not taking anymore over priced listings..." Which leads me to believe that they KNEW taking the listing from the get go that the listing was overpriced! Here's the problem I have with this. 1. Are we properly representing our clients by overpricing the listing? Aren't we obligated to represent our clients best interest and market the property TO SELL not FOR SALE? 2. Aren't WE supposed to be in control with our clients? Why do we let our clients control the price of the home?

There are a lot of questions that I can ask when it comes to this topic...but here's the bottom line (in my opinion):

We as agents are trained that "LISTINGS" is where the $$$ is. He/She with the listings will be the one who makes the money...survives in any market...it's about #'s so take them all...etc. Any seasoned agent has heard "them all" when it comes to what brokers are saying when training their agents. I can argue FOR and AGAINST most of these training techniques, but most importantly, I FEEL it boils down to what our Fiduciary duty is to our client and once again it's...."TO REPRESENT OUR CLIENT IN THEIR BEST POSSIBLE INTEREST WHEN SELLING THEIR HOME!" Does this mean that we let THEM price the house and file the listing under "get em all and let them bleed out then lower the price to where YOU think it should be?"

Think about...Agents we spend more time and money dealing with "pain in the butt" clients who's homes don't sell for this very reason, so why not just price the home TO SELL rather than just FOR SALE! If you price it right at the get go in accordance with recent sales and current competition, then your chances are greater for the property TO SELL, which means you are making $$$, which means you are reducing the amount of "PAIN IN THE BUTT CLIENTS", getting more listings (because you are now being known for selling listings rather than just HAVING alot of listings, and the process starts all over again!

If you become the agent that properly prices the home TO SELL vs. FOR SALE and you become an agent that is selling homes in the Myrtle Beach real estate market, you will find that you will not become thaat statistice that every real estate agent is fearing right now...The one who can't even afford to pay their license renewal fee!

THE ANSWER...Price the Home TO SELL rather than to just sit FOR SALE!