Thoughts on professional attire in a business setting

Happy Monday Charleston Real Estate!!

I have experienced working in a Business Casual environment where there were "grey areas" of appropriate vs. inappropriate. I would like to think that common sense tells people that something you might wear to do yard work or to the beach might not be suitable for work. Even in a business casual work environment, clothing should be pressed and never wrinkled. Torn, dirty, or frayed clothing is unacceptable. All seams must be finished. Any clothing that has words, terms, or pictures that may be offensive to other employees is unacceptable. Clothing that has the company logo is encouraged. The term "casual" is often misleading.

We run our company from a very relaxed yet professional atmosphere. We work in a professional office setting in an executive office suite. However, we are a young couple and feel that we should dress as ourselves and portray "Real" Real Estate professionals. Joey usually wears nice flip flops with his dress slacks and a very nice polo shirt on top. I normally wear dresses and sandals. Nothing is ever inappropriate.

We are trying to develop a brand image for our company, BSO. We feel that relating to our clients is highly important in helping them to feel comfortable with us. Think about it: when approached by a salesman wearing a suit and tie, you instantly feel the urge to reject whatever he is selling. He could be giving away free gold coins, but you start preparing yourself to say no before he even begins. I know that I do. I start to feel pressured and anxious to leave. When we are approaching a homeowner with a property of interest to us, we try to relate to them in appearance. We have found this to be extremely effective when dealing with lower income areas.

What are your thoughts on this type of attire when put into a business situation?

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