So How Do You Measure Up?

According to the National Association of Realotrs and Baylor University School of Business the 2008 Survey of Buyers and Sellers revealed the following traits that consumers look for when:

Choosing a Realtor:

Buyers and Sellers chose their Realtor® based on

•· Honesty and trustworthiness

•· Reputation (referrals)

•· Friend, relative or neighbor

•· Knowledge, caring and good listener

•· Only 4% were chose because of their company affiliation

Seller Services:

Why Sellers used a Realtor®

•· Establishing Fair Market Value

•· Internet Marketing Capabilities

•· Handling Contracts

•· Positioning the home in competitive markets

•· Negotiations

•· Contract to Closing (inspections and repairs)

Attracting Buyers for Listings:

Where Buyers Found the Home they Purchased

•· 34% from Real Estate Agent

•· 32% Internet

•· 15% Yard Signs

•· 7% Friend, relative or neighbor

•· Less than 1% from Home Books and Magazines

Where Realtors Meet Buyers

•· Referrals

•· "800" number information systems

•· Repeat Business

•· Open House

•· Internet sites

•· Direct Mail, Printed Advertising and TV ads account for less than 2%

So based on these statistics I think we all have to step back and take a look at not only what we are doing but how we are doing it. It's always a good practice to reevaluate how you conduct your business to see how you really stack up!