The real estate market in 2009 will bring even more challenges to home sellers than 2008. There is no indicator of an upward trend, and we are in the midst of a strong buyer's market. However, buyers are quite tentative as we move into the new year. As we see continuing decreases in the number of real estate agents, new business models, the weakening of print advertising, and ever greater dependence on the Internet for information, we will see the face of the real estate profession change more quickly now. In the years before the bubble burst, it was easy to sell a house using the historic 3-P marketing (Put a sign in the yard, Put an ad in the newspaper, Put it in MLS). Challenging times call for a more innovate marketing approach.
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