Riviving "Real Estate Dead Spots" in your market.

Whether the economy is rolling along swimmingly or bucking like an angry Bull, some areas in your community always seem to "perform" better than others.

Values hold relatively steady and sales continue to happen.

These are the areas in which folks want to work and live especially when times get tough.

What of the other, less fortunate areas of your town?

Some "fickle" pockets were doing quite well in the good times, and screeched to a sudden HALT with the market shift . . . while other "Problem" areas just never seem to gain much traction in any economic environment.

Business people (REALTORS) tend to migrate towards the resilient areas because, after all, we DO have to eat therefore we go to work in the areas where inventory is selling (or get out of the business).

The issue with this as a business strategy is that those "stronger" markets get crowded, and this scenario quickly creates an ever-increasing gap from the increasingly depressed areas.

Why should the average REALTOR CARE about the depressed market areas in the marketplace?

Wouldn't it be easier to put on the blinders and stay on the path of least resistance . . . in a market segment where the work is more enjoyable and ALIVE?

I can think of a few good reasons to pay attention to these depressed pockets:

Great business people effect CHANGE in their communities and CREATE markets in Dead Zones. This is a HIGHLY LEVERAGED strategy for HUGE success. It requires high risk tolerance and patience and HARD WORK, but pays off in the long run with HUGE financial gains and a better place for everyone to live.

The depressed pockets in your market "bring down" the overall market success ... and may ultimately negatively affect the popularity of your city or community for incoming family and business relocation.

I believe that REALTORS and other business people are quintessentially positioned to be powerful influencers when it comes to creating stability in their cities.

We ALL have the capacity to build our communities.

Our community is our collective legacy.

How do we do this?

Instead of putting on the blinders and running AWAY from the problem, how 'bout running TOWARDS it with the sole purpose of discovering wherein lies the real root of the problem?

ACTIVELY and INTENTIONALLY engage yourself in being a part of the solution.

You can do this at any level from working on the streets with people in poverty to joining Boards of Directors of organizations which have the potential for effective positive change.

If you don't know of any organizations doing the "right stuff", start one!

I think if you really want to do this right your first move should be a visit with Principal and Parent Teacher Association Leader (If there is a PTA) of the local Elementary School . . . then the Middle School . . . then the High School . . . and ask them questions about their student body . . . LOTS of questions.

This is where you will learn what is REALLY going on the community. You'll learn more about the socio-economic make-up of the area and what the real root problems are.

Identify the SINGLE issue (opportunity) you discover in those meetings that tugs on your passion strings and commit yourself to CHANGING it in a positive way.

Move in concentric circles out from the school and work your magic.

Create a stir within the larger city to bring awareness to the issue and passionately advocate to the community leaders to join you in your effort.

Find Corporate sponsorship and support.

Make the SCHOOLS the focal point of everything you do - The gathering place . . . The "Safe Place" in the community.

All of this will result in a better market . . . a better city . . . and a REAL legacy.

I'm just sayin'

Best,

b

Barry Owen
Principal Real Estate Broker
Keller Williams Realty
30 Burton Hills Blvd Suite 175
Nashville, TN 37215 - Green Hills

Call me: 615-568-2123
Text me: http://www.mycricket.com/sendtextmessage/ 6155682123
email me: barryowen@kw.com
Visit The Owen Group http://www.theowengroup.net
http://www.owengroupnashvillehomes.com
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http://tnrealestatetribalhub.wordpress.com/2009/06/02/barry-owens-web-portal/

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