Education Can Help Your Motivation

I am sitting in CCIM 102 right now. This is a 5-day training sponsored by the CCIM organization in Chicago. This training focuses on Market Analysis for commercial real estate.

Now, I do residential and commercial work. I hold the GRI and CRS in the residential arena. I am a broker here in TN. However, I am pursuing the CCIM and CPM in order to practice more professionally and build a diversified business.

Why would I spend $1100 on a CCIM training in these hard times. I can think of three reasons:

1. Education / Knowledge is Power - The more I know, the more I can work the system and build my business. The smarter I am the smarter I sound to other professionals that I may meet. Opportunities are everywhere, we may just not know about them. I've never met a person that knows too much about real estate.

2. Learning Motivates Me - Growing and learning feels productive. I think it is both directly and indirectly productive. When I attend trainings, i get around other motivated (or desperate) folks. I like the energy I get from other motivated people. I want to be known as an up-and-coming broker. At times, I need energy and motivation from outside sources. Information and growth do that for me.

3. Better Customer Service Means Referrals - More than once, I have sat in a training and realized my ignorance. I love those moments. It means that I am becoming a better broker. Serving others well in real estate also means that I do my utmost to be an expert at what I do. When I know how to analyze the market more effectively, I impress business owners and earn more referrals.

I hope you find time to grow, to learn, to realize what you don't know........