If Momma Isn't Happy, No One Is Living Here!

How many times have you heard the old saying "If Momma's not happy, no one is happy"? Well, the saying also holds true for home buyers. Women make up to 91% of all home buying decisions according to the National Association of Home Builders. Targeting these decision makers only makes sense when trying to sell your home.

How She Shops

Men and women shop differently. When a man wants to buy a pair of jeans he goes into the store, heads directly to the rack, finds his size, pays the cashier, and back out the door he goes. When a woman needs a new pair of jeans she enters the store, passes by the kids department, picks up an outfit for Jane, sees a new tie for the husband (since he will definitely need a new one for the wedding they are attending this weekend), picks up a new collar for the dog, and then heads to the jeans department. She'll try on a half-dozen or so pairs and will find a couple new blouses and a few accessories to match. Men are hunters, women are gathers. We are just wired differently.

The same holds true when shopping for a new home. As long as there is a wall for his big screen and room for his recliner - it's perfect! She, on the other hand, is thinking of how the entire family will actually live in the home. Is there space for entertaining guests? Can she watch the kids play in the backyard while she is cooking dinner? Is there a quite corner where she can curl up and read a book?

What's Important to Her

There are four main areas that are important to the female home buyer. If you can target these, you will appeal to her desires and sell her on the property.

Entertaining

Women like to entertain. Open spaces and great traffic flow is important. French doors that lead out to a large deck or back patio will also fulfill that need.

Relaxation

Women need to relax. Coming home can actually cause a woman's blood pressure to rise. She has been out in the field all day and she has to come home to her second job. Cooking, cleaning, taking care of the kids - her job never ends. A great relaxation zone where she can take a leisurely bubble bath, a corner nook to get away from it all and read a great book, or peaceful backyard retreat is what she desires.

Flex Space

Let's face it, with today's lifestyles we need rooms in our home that change purpose based upon our changing lives. An office that can change into a craft room, a playroom that can become a guest bedroom with the use of a Murphy bed, or closet space that can be converted into an elevator shaft is what today's woman is looking for. Give her options and she will be a happy home buyer.

Storage

There just never seems to be enough storage is a common theme among homeowners. Adding built- ins to closets, flooring off extra space in the attic, creating storage nooks under stairwells will give her the storage space she is so desperate for.

It Boils Down to Livability

It boils down to livability. She wants to know how her family will live and function in the home. If enough of her requirements match what you are selling, you will be scheduling a closing date very soon.

Fresh Perspectives specializes in vacant home staging, model home staging, and property redesign to appeal to the woman home buyer in the Nashville, TN market. For more information on staging your home to sell contact Anthea Click at 615-465-8086 or visit our website, fresh-perspectives.com.