When Every Zigs, You Must Zag

Homeowners, Realtors, and Builders alike understand the value of staging a property in this current market. Long gone are the days of placing a sign in the yard, entering the information into the MLS and receiving an offer within 30 days. Home staging is becoming more accepted and new stagers are entering the industry daily. So how does a staging company compete? When everyone zigs, you must zag.

Fresh Perspectives has decided to zag by becoming a specialist in property merchandising. There is so much more to selling than making a property look great and appeal to buyers. Most stagers will stage a property then wait for the client to call to de-stage. Our philosophy is to take it a step further by actually teaming up with the agent to market the property.

Target the Buyer

Before Fresh Perspectives begins a staging project we define a target buyer. Do you know who will buy this property? Are we focusing on empty nesters, a family with small children, or a single in a hot and trendy loft? It's important to know who you are targeting so the property speaks to them. You will have much greater success rate when you focus on target, aim and fire vs. throwing out a net and hoping to catch something.

Professional Photography

The importance of professional photography is also a crucial factor. According to the National Association of Realtors, over 80% of homebuyers start their search online. If the photos of the property don't demand the buyer's attention, especially in this market, the buyer will move on to the next home even if the property may be exactly what they are looking for. Buying a home is an emotional decision and good photography grabs buyers by the heart and demands a closer inspection, thus creating more traffic and offers to the property. We bring in our dynamite professional photographer, Allison Hendrixson of Vertical Expressions. Allison has an amazing talent and can capture emotion even out of a plain white wall.

Lifestyle Tours and Videos

Getting the word out about a property is the key to getting it sold. Fresh Perspectives creates lifestyle tours and videos to do just that. Virtual tours are now an industry standard, but there's more to it than hardwood floors and granite countertops. The buyer wants to know how they are going to live in the home. It's important to note a buyer is not buying a home, they are buying a lifestyle. When we create a tour, we create the picture of the lifestyle. (Click here to see a sample tour). Along with the lifestyle tours we create videos and distribute them to YouTube and other video sharing sites.

Internet Presence

If over 80% of home buyers are surfing the Internet to find a home, doesn't it make sense to advertise the property where they will find it? Not only do we post the agent and property information on the Staged Homes For Sale page of our website, we also list the home on over 20 other real estate sites where homebuyers go to find properties. This is part of our focus, aim, fire philosophy to targeting potential homebuyers.

Drive Traffic

Out-of-the-box thinking drives traffic to view a property. We have been involved in unique events such as partnering with Simplicity Gourmet to host organic cooking shows, art shows, sponsored chocolate and coffee broker open houses, and community bike rides.

So the next time you need a property staged, do you want to hire a stager who makes the house pretty or a property merchandiser who becomes your marketing partner to get the listing sold?

Fresh Perspectives is a property merchandising company who specializes in zagging when everyone else is zigging. Contact us today at 615-465-8086 to get your property staged and sold or visit us at www.fresh-perspectives.com for more information.