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How Posting Listings on Active Rain actually gains me additional listings......

To show that I am one step ahead of the average agent during a listing presentation, I have clients get on their computer and Google their street and/or community; and, then I have them Google other streets in that community where we have listings or NOT.  I have the clients do the work so they won't think that I am playing some computer trick.  The exciting part is seeing their eyes open wide when they see my listings pop up on the page.

When posting a listing with proper key words on Active Rain/Localism, odds are very high that the blog will rank at or near the top of a Google search the very next day.  I am honest with clients and tell them that it takes alot of effort to gain massive internet exposure, and that the blog will likely float downward over the coming weeks and we will have plan B to get them back to the top of the list.  

Our podcasts spider to about 50 different sites that allows us to dominate a search for a particular neighborhood or street for years.  Even though I don't currently have a listing on Inshore in River Place in Austin, if I Google the street and Austin, our old listings are still there as I have no control over the spidered podcast sites.  But the key is that our presence remains.  Then I have them Google their street.   This is especially strong when they have had their home listed before as most of the internet exposures from the previous agent will move to several pages back or be entirely deleted.  What is ideal, is if I have had a listing on that street in the past couple of years and my listings are still on the first page.  That  will be hard to overcome for the competing agent.

Using Active Rain and Localism to post listings allows me to gain very favorable ratings, depending on my key words.  This has come with practice and asking clients what would they Google if they were interested in moving in this area.  I ask them a few things they would Google and have them Google it in front of me.  Next, I take them to the picture and video tabs of Google.  By naming pictures appropriately, it is quite easy to gain page dominance and is very impressive with potential clients.

This is NOT fluff.  This is reality.  People are Googling, to a degree, what your clients may be Googling; and, when my listing pops up it is not only impressive to a prospect that I am trying to list a home with, it is capturing an audience and branding my name and the company name.  i.e. it works!

Blogging and podcasting or videoing a listing are extremely powerful, and are avenues that separate me from the crowd.

Thanks Active Rain!
Posted Wednesday Oct 21