I think one of my favorite things about getting a new listing is taking the pictures of the property.
I enjoy REALLY looking at a home or a piece of land, trying to figure out would be the best shots. Typically, I will take an entire roll of film, or in the age of digital cameras - I'll use up all of the available shots. Afterwards, I sort through the pictures, deciding which ones "best" highlight the property. For me, the ultimate compliment is when my pictures remind my clients of why they love their home or land.
I'll admit, some places are harder to photograph than others. I've noticed that lots and small tracts of acreage tends to present some of the biggest challenges. Looking at the MLS and Realtor.com, it appears many agents don't even attempt to photograph these types of listings. Many agents will have just one shot - the view from the road. Often times, it is just a bunch of trees or a wide open spaces.
With hard to photograph listings, I try to look a little closer. I try to put myself in the buyers shoes. If I was buying the property myself, what about it would appeal the most to me? For example, I have a listing at 322 Doe Run in Caldwell, Texas. It is 3.44 acres, mostly wooded that is situated on a corner that is selling for $14,500. When I was taking pictures, I didn't want it to be just another lot listing. I wanted to show that it is a special place. Even if the amount of acreage is too large or too small, I'd still like to show what property in this area offers. Maybe someone might decide the Bryan College Station, Texas area would be a great place to raise a family or to retire at. (Hmm...that's part of the underlying purpose of many of my posts on AR.)
I'll share some of the pictures I took. The first two pictures are a little more on the "boring" side but they will give you a good idea of what I was trying to work with: A tract of land on a nice, quiet country road.
Here is a view of the property from the road, which I have taken at an angle. It allows the view to see more of the property from this angle.
I think the trees look nicer from this angle.
Below is another view from the other road.
Both of these pictures serve a purpose of giving a realistic, street view of the property. However, when a buyer or even an agent is flipping through numerous listings, I'm not sure that they alone will sell the property alone. (Actually, this is not a bad looking country road.)
As the listing agent, I want to try to get the potential buyer involved with the property somehow.
So, I get out and start walking the property, taking pictures of what ever catches my fancy.
I took 25 pictures of this 3.44 acre property.
<This one ended up being my favorite and I use it as the primary picture.
Personally, I've always been drawn to meadows and cleared spaces (clearings). My eye tends to follow the trail into the distance. It makes me want to find out what is at the end of the path. What do you think?
Given that I'm a horse person, I find myself wondering - is there enough room to ride horses? Obviously, not all buyers are horse people, so I try put myself in their shoes.
Could this be a nice homesite? I want potential buyers to ask questions. I want them to want to make the drive to see the property.
Although this picture is nice, what else would a buyer possibly find captivating about this property?
Well, there are lots of trees.
Beauty abounds in nature.
Some people might find this picture relaxing. Some might find it interesting.
Some might say, "Well, it wouldn't be too hard hard to clear that yaupon (the brush) out with a dozer." That could be a nice shade tree.
Wildflowers
Although it was not spring when these pictures were taken, there were still wild flowers to be found.
I could see a family buying this place and going out there on the weekends. If they had children, I know that the children would enjoy picking flowers.
Although I have been teased about this picture looking like dog poop, if you will look at it closely, you will see that it is a
Deer Track >>>>
People always seem to notice tracks. And what could be more fitting, deer tracks on Doe Run?
Since this property is part of the Beaver Creek subdivision, I decided to take a picture of one of the lakes that all of the residents are allowed to use.
Not only do the residents have access to their 3.44 acre retreat, they can go fishing whenever they want.
On my actual listing, I placed this picture last. I also made sure to clearly indicate the use of this lake is a benefit of buying within the subdivision. I do not want to confuse anyone and make them think that this is on the property or is a view from the property.
Well, hopefully, this will give you some ideas about what kind of pictures that you can take for land/lost listings. You may have to go out more than once to take pictures, but to me... that is part of being a listing agent. If you don't like to take pictures, find somone who does.
Bottom line: Always put yourself in the buyers shoes.
Good luck.
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I have yet to see a picture in the MLS with deer prints. I really liked that photo. I know you pay attention to detial.
Sondra - looked like Texas to me just from the photos. thinking that the lake / pond photo will sell it. best of luck.
cheers
Sondra, good for you taking so many views of vacant land. I get so frustrated with the pictures agents use; especially land pictures. We are supposed to put 6 pictures on MLS and I have seen agents just use the same picture 6 times.
Great you are putting your creativity into taking those pictures to market your listings, best of luck
Sondra, It's nice to see a professional go the extra mile and take interesting photos about a property. At some times of the year, that water photo might be a selling feature!
Sondra, It's nice to see a professional go the extra mile and take interesting photos about a property. At some times of the year, that water photo might be a selling feature!
Sondra, It's nice to see a professional go the extra mile and take interesting photos about a property. At some times of the year, that water photo might be a selling feature!
I have to tell you, us city folks would like to walk a property like that once in a while. How do you get decent photos of an 800 square feet condo on the 8th floor of a 12 story building surrounded by 20 story buildings? Your photos makes me want to drive on a dirt road again ...
Taking a large number of photos is key to finding the best ones. Also over time you get an idea of why certain shots and angles work better...experience! The point you made about the clear spaces:
"Personally, I've always been drawn to meadows and cleared spaces (clearings). My eye tends to follow the trail into the distance. It makes me want to find out what is at the end of the path. What do you think?"
Is an important design element for landscaping, the idea of leading the eye or beckoning a person (or viewer) down a path or clearing (also leading an eye towards a focal point) gives depth and intrigue. Nice essay!
Great post Sondra! First, let me tell you I'd kill for that nice looking dirt road! <G> All the rains this past season have really played havoc on our dirt roads.
Awesome photos and even better advice!
SONDRA- It is obvious to me...even through your photographs...that we do think very much alike. You are such a beautiful person. God has given you a very special gift. GBU!
Wow Sondra, You did wonders with your photographs. You DO have a special gift of seeing small things and making them beautiful.
Hi Sondra, These are beautiful photos. I can imagine myself sitting on the deck overlooking the pond and watching the deer pass by on its way to that gnarly tree to scratch himself. The wildflowers are there for children to pick as a surprise for mom. Wonderful images to peak buyers' interest. Great Job.
By the way, are you sure you didn't forget a "0" on that price? I can't believe a 3.44 acre residential lot adjoining a pond would only be $14,500. Here a half acre lot with similar features start around $75K. I may have to check Texas out.
Good shot of the wildflower and deer tracks.... That's what makes for "lifestyle" photos as well as just a plain ol' picture of land.
I have to tell you, when I take pictures, I take pictures of the entire neighborhood and what it's like to live there. I even know of one company that takes pictures of the local high school and the Publix supermarket in the neighborhood and they include them in their listings.
I took pictures and made a YouTube video out of my Islands of Beaufort listings. Check it out.
I was looking for some ideas on how to market vacant land and ran accross your article. I love your ideas and it just gave me a whole bunch of confidence to come up with some more. I love the deer track picture the most.
Lorrae, I'm glad this gave you some confidence. Have fun with the pictures!!!! Worst thing that can happen is that you might decide not to use some of them. The deer track has certainly created the most discussion.