
Dear readers,
I'm going to spend a couple of minutes in the crisp Sunday morning to write about one of my favorite local businesses.
About 14 months ago one of my friends decided to pursue his passion for coffee and opened What's the Buzz Coffee Company in College Station, Texas. John leased space just off Longmire and FM 2818, bought a cool coffee roaster and started importing and roasting beans.
Sometimes I believe that as long as coffee isn't bad, we don't really think about it. I know many of us enjoy coffee, but we don't approach it as we would a fine wine. Usually with coffee, either it sucks or it doesn't suck, and we go on about our business. John has changed my attitude because fresh roasted beans do make a difference.
How much of a difference? Let me compare to Starbuck's. Every Christmas my brother-in-law gives us three pounds of Starbuck's Coffee, which we drink from December 25 until the beans run out, which was Wednesday of last week (Feb. 10).'
Although we thoroughly enjoy drinking Starbucks, it was with glee and anticipation that I visited the What's the Buzz Roastery on Thursday. As usual, the place smelled great and John had just finished his morning roast. We visited for a few minutes while my order was bagged and I sampled a couple of the day's brews. I couldn't help but think of my childhood watching Abigail Folger plug her coffee on TV. My, how far we've come.
The best part of What's the Buzz is John, of course, and how he transfers his passion for coffee into the business. He is happy to visit with customers about the roasting and brewing process as he wants his customers to get the best taste from his beans. Life was never the same for me after John demonstrated how using a coffee press can improve the taste of coffee. MMmmmm.
John's coffee is available at the roastery and Village Foods, as well as on-line at What's The Buzz Coffee's Website. It's also available, along with great atmosphere at The Village Cafe, downtown. Chris knows how to take John's beans and turn them into a great mug of coffee. You can also visit the Brazos Valley Farmer's Market and find John, and more interesting people, on most Saturday mornings.
Addicting? Yes. Local? Yes. Legal? YES! Fun? Absolutely! (John suggests "Stimulate your valentine with What's the Buzz Coffee.)
John can be reached at the roastery, 979-695-0099 or What's the Buzz's Website. You can also find your buzz on facebook.
Blue skies,
Sam White
979-589-4487
MarketReports.SamWhiteRealty.com
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