Experiencing Staging Value in Action

I recently visited a home in the Lone Star Ranch area here in Frisco Texas. Its specific neighborhood - Saddlebrook Village where most homes start in the low $200Ks for single-story 2,100 square feet up to over $350,000 for two-story 4,000 square foot homes.

This particular property caught my attention because of its beautiful floor to ceiling windows and the family room is majestic with its 2-story ceilings. The formal dining room had 8 tall windows accentuating the height of the property. This house is nothing short of magnificent if proper staging techniques were used to showcase its features. It had the top-of-the-line gourmet kitchen for a chef in the home that loves to cook. From beautiful custom-designed cabinetry to granite counter tops, lots of counter space to storage for wine and a butler's pantry, this is indeed a beautiful home. The 5 bedrooms plus study is definitely a plus in this 3,600 square foot home. Its asking price - $299K.

This house displays "life" in it. Tiny photo frames and silk greenery all over every possible ledge and window sills, gym equipments all over the house and bills all over the kitchen area gave away an unorganized and untidy first impression. This house is definitely lived in. A good buyer's agent would need to assist his/her buyers to stand back at every room to carefully describe where the potential lies in the property while the buyers could only see are "stuff" all in front of their faces.

This is a classic example how staging could make a difference in the Seller's pocket. This house could be so potentially worth $299K (the asking price) if it was staged better, added with some colors to accentuate the features of the home.

In its present "clutter" condition, buyers would not pay more than $285K. Hence, the initial offer price that the Sellers see may be lower than that. The Sellers would be surprised and almost offended by the offer. (Nope, my clients do not plan to purchase the property).

My clients and I agree about where it currently stands and how it could get closer to its asking price of $299K. I have never come closer to which staging could have a $15K value to a property.

So folks, whenever you list and sell a property, consider following advice of a professional home stager as well as a real estate agent that believes in the value of staging.

(No photos were taken of the property).

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Contact:

Loreena Yeo
Realtor®/ Broker of 3:16 team REALTY
(214) 783-2210
loreena@loreenayeo.com

Super-serving Frisco, Plano, Dallas, McKinney, Allen, Little Elm, Prosper, Celina, Richardson, Dallas M-Streets, Dallas White Rock Lake area communities and other surrounding areas.

Copyright © 2009 by Loreena Yeo (3:16 team REALTY).
Experiencing Staging Value in Action.