Barneys New York - Dallas North Park Store Has Just Become Dynamic

When I was a child, Barneys New York was a very exclusive men's store, and by reputation, it was where the finest dressers bought everything, even their socks. As the store found itself challenged by competition, it did what it should have done: it added courtier clothing for women, and it increased its number of stores.

Readers of the blogs I have posted here know that I have frequently expressed criticism of Barneys ownership and management because their maverick and often times silly window and store displays at their Dallas North Park Center location lacked merchandising logic and, therefore, did not encouraged enough customers to even begin to attain critical mass.

All in a town and in a similar location where they had had a prior store, a store that had performed so poorly that they had elected to close it.

Yesterday I saw that they had just, by far, installed the best window designs in the center. That encouraged me to tour the store. Bingo! They've finally figured it out. I hope they continue in this direction, and that it's not too late for shoppers to explore the store.

Dallas men and women who demand and require their clothier not to have jammed racks and tight aisles, and to have one-on-one assistance in exploring selection possibilities will enjoy Barneys New York. In NorthPark about the center of the Neiman's-Northstrom concourse. Go look.

Copyright 2008 - William S. Cherry