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FOLLOWING YOUR REALTOR'S LEAD -- THE MAP TO SUCCESS

There are some components of a real estate transaction that separate it from so many of the others:

  • A listing agent who knows what he's doing
  • A seller who rabidly does exactly what his listing broker instructs
  • A buyer's agent who knows what he's doing
  • A buyer who rabidly does exactly what his buyer's agent instructs

Yesterday, Dallas agent, 20-year Keller-Williams veteran Cindy Huitt and I completed our representation of our respective clients in what was an extremely complicated deal from beginning to end. Without going into the details, we sold and closed my listing to her clients for full price. Very few agents could have replicated our success, I'll promise you.

And that happened in a neighborhood of other for-sale homes that have remained unnoticed by potential buyers during the two months my client's home was listed until it sold and closed.

Ironically, for the heck of it I went to one of Craig Proctor's free real estate sales seminars last week. The leader of our group told us and then reinforced many times throughout the seminar, "It doesn't matter whether you like Craig's wording of this ad. We know the ad works. Why would you change it?" And so it goes with the mechanics of a real estate transaction.

And that's what came to my mind yesterday as my client, Miss Dorothy and I completed our visit to the title company. From the day she and I met for the first time, the day that I gave her my listing presentation, until yesterday when she got her check, she had done exactly what I had asked her to do. Exactly. Some complaining, I'll admit, but nevertheless, she let me win every time.

Yesterday the reward and how we got it was apparent. Miss Dorothy had let me do my job, and Cindy Huitt's clients had let her do her job. Neither interfered. Simple. A formula I always recommend to anyone planning to sell or buy a home.

"A Realtors's Secret Weapons" is an hour-long CD of a radio question and answer program I did with KAAM-AM's famed Money Doctor, W. Neil Gallagher. We send copies with our compliments to anyone in the U.S. and Canada. It tells you exactly what you should expect from your Realtor and how to work with him. Email or phone for your copy.

BILL CHERRY, REALTORS

Our 43rd Year Selling Texas

Dallas

214 503-8563

Posted Saturday Jun 14
( 06/14/08 10:56AM ) — Robert Machado, CPM MPM Sacramento Area Property Manager and Property Management

Sometimes clients have good ideas, but that is the exception to your rule.  Most clients are much better off taking their real estate agents advice.

( 06/14/08 11:27AM ) — BILL CHERRY

Right-O Robert!


Bill

( 06/14/08 05:44PM ) — Brian Schulman - Your Lancaster County, PA Real Estate Professional

Bill, it really does make a difference when clients actually follow your advice!  And working with a great agent on the cooperating side can make the most difficult transaction possible.

( 06/14/08 07:47PM ) — Lorrie Semler, Addison Real Estate Specialist

It's a whole lot easier to get your own client to do exactly what you instruct, but you just can't control the other agent's client.  Congratulations on a smooth transaction.

( 06/15/08 08:42AM ) — BILL CHERRY

Brian and Miss Lorrie, I agree with both of you.  I was trying to advance the idea that if every one of the people involved -- all of the pieces of the puzzle -- are competent and let the "formula" work, deals go together and everyone does better financially.


Oft times I relook at a deal after it's closed, and I see how the flaws of the characters caused the outcome to be less than it could have been.

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