K.I.S.S. your clients and good news for investors

Some good news for Realtors and investors!! The CEO of Wells Fargo, John Stumpf, spoke at the Goldman Sachs U.S. Financial Services Conference and was optimistic about real estate sales. "We're not at the end," he said. "My suspicion is there is some more to go. But we're starting to see some early signs that maybe we've reached the bottom in housing or close to it." Stumpf noted multiple bidders have come out to make offers on foreclosed properties.

Check out the Magic Money Formula...

Don't worry; I'm not suddenly promoting some financial equivalent of snake oil that promises an overnight cure to all your financial woes. Instead, we are revisiting a formula first popularized by Dale Carnegie and recreating it for short sale investors.

One of the most difficult things many new to short sale and foreclosure investing encounter is the fear or inability to effectively communicate with potential sellers, banks and other stakeholders. Fortunately, it is easy to improve your communication skills with just a few simple steps.

Step One: Engage. It is important to engage your listener rather than informing them. While education is important, it also has a tendency to put people on the defensive if used too soon. Instead, tell your listener an interesting story that demonstrates the main point of your conversation. Be sure to use the word "because." Research has shown people are twice as willing to do what is requested of them when the speaker simply provides a reason...in fact, even a bad reason will suffice although a good reason is even more effective.

Step Two: Direct. The next step is to outline what action needs to be taken. Use the K.I.S.S. approach (Keep it Simply Stupid) and be sure not to overwhelm your listener. Focus on the main objective or point of action needed and be as specific as possible without pushy. Most important of all, don't assume your listener knows of understands your needs. Even other professionals may inadvertently forget or simply not put a priority on your plan of action if not specifically requested to do so.

Step Three: Benefit. The final step is to clarify how the listener will benefit as a result of your plan of action. Make sure you spell out all the benefits in detail beginning and ending with a big benefit. This part of the conversation should be all about "them" - not you. Don't be afraid or apologetic about making a profit; after all, that is a reasonable expectation for a business transaction; instead, demonstrate that this is a win-win situation for all parties involved.

If your short sale investments are not as strong as they could be or if you find yourself hesitating before negotiations, try this formula for yourself. It's deceptively simple yet effective.

For more of these tips check out our FREE e-book-‘How to Avoid the Top 5 Traps to Short Sale Investing'

Charles Gardner

http://humble-homz.com

http://wwwGreatCashDaily.com