Are we in Real Estate or Education?

Are we in Real Estate or Education?

My answer is BOTH. Part, a large part, is the educational process of our customers and clients. If we were to define our positions of Realtors®, and the insignia ®, one of our main duties is to educate and watch the backs of our buyers. When you get a phone call or email contact from a person looking for a property, what do you do? Do you help them learn about our business? Are you Teaching them what they need to know?

Do you say, "sure, I'll show you" or do you say, "May we discuss what it takes to purchase a home?"

Which one do you think is the right way to go?

You do not have to answer that.

I know you know the answer.

We could run and show the home to whomever chooses to want to see it or we could "QUALIFY" the customer/client and decide the best way to proceed. I have found that the main way to proceed is to EDUCATE the interested party.

Do I want to show them something they can't have?
no...

Do I want to spend my time (which equates to money) showing without qualifying properly?
no...

Do I want to create "desire" for a home that a client does not qualify for?
heck no...

Do I want to disappoint my client or customer or waste their time?
of course not...

Do I want to send paperwork to a potential lender knowing they have a snowball's chance in Hades to qualify?
Nope...

These are all great reasons to qualify your client!

But, here comes the Key that makes you an Educator/Teacher. Once you have established that your client is qualified to purchase, the work begins.

Remember to Teach the Specifics and the "Protocol of the Process..."

"We, the REALTORS®, hold Your desire of home ownership in our hands...not by being able to grant your wish but by "Teaching" you the way to make your dreams come true!"

Deb Brooks, REALTOR ®