Key To A Successful Brokerage In Today's Market

is the same as during the last crisis and the ones before it. Has the success of most of the last two decades blocked our collective memory of previous real estate and economic recessions?

I read a blog from a NY or NJ broker complaining that he knew 208 real estate offices that have recently closed, because of the bubble bursting. Well it sounds terrible, but is it? Brokerages like all small business' come and go routinely. Depending on the market area this may not have been unusual, he didn't say. It's very common for good to great salesmen to open their own office and fail simply because being the broker is different than being the salesman! Sales people, very good salesmen are often subject to the "Peter Principal" promotion until they reach their level of incompetence.                                                                                                                                                              

There is one basic key to success in a changing market, you need a few stupid agents!

People to dumb to know it can't be done!

People so stupid to realize that displaced homeowners and evicted tenants still have to live some where!

People so dumb that when told "It can't be done" they respond "why not?"

People so dumb they believe "There is always more than one way!"

People so dumb they believe they can do things you can't!

People so dumb they don't know when to quit.

People so dumb they don't understand failure!

People so dumb they succeed on tenacity and attitude when their smarter associate accept failure gracefully.