And the Real Estate Professionals Choice Award Goes To...

Here were the highlights of last week's post regarding the importance or worthiness of true video when listing properties:

• It was pretty much unanimous, if we are planning to add video, it must be done professionally, whether that is us or someone else with the expertise.
• If we aren't a professional videographer, and we don't have the budget, stick with high-res stills, perhaps in a slideshow fashion.
• Most of us want to embrace true video technology in our business and see this as the logical next step, but do not feel we have the budget to do so (at least right now).
• Several of us consider it acceptable to call a slideshow of stills a virtual tour but not a video tour.
• The 2-step approach (mentioned above in the graph) refers to those who think the necessity of creating a video depends on a several things: price range of the home based on the local market, seller requests, potential branding opportunities, etc.
• Probably most importantly, regardless of whether we decide to add a video tour or not, we all felt it crucial to provide a high-quantity of high-quality photos.
• Lastly, also worth mentioning, many of the comments reminded us that without the price being right, it really doesn't matter if we offer great photos and/or videos. Yes, proper pricing is indeed a must!

Thank you to all of you who responded to my previous post which, obviously, helped me create this one. Your comments made me re-think some of the products we are and will be offering our agents to make their lives easier and keep our sellers happier.

Wishing You Great Success,

Joelle

http://www.kw.com