I was at an open house this weekend in Plano, TX, and we had about 25-30 people come by. In the last two months, I have helped my Realtor friend with these open houses and before now we saw an average of maybe 30-35 people.
An overwhelming ratio of these people coming to open houses claim to be looking and gathering information on homes for their friends moving here. Since I wondered if they were just dodging us thinking we might try to sale them, I inquire a little and find stories that seem to be pretty believable that they are really looking for a house for their friends.
I figured that since rates hit their 2010 low point, the buyers would be out in droves. Since there are so many people house hunting for friend, I thought, why not use "searching for a home for a friend", in some marketing.
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