Drive Home the Message that Now is the Time to Buy!

That’s a question that was asked of me during a CNBC interview yesterday morning.

Even though we’re all hearing that uncertainty reigns, you need to remind your clients that there are awesome deals out there. Discounts of 15 to 20 percent below market value are available any day of the week from REO and short sale inventory. Home prices are predicted to drop again slightly, but the average consumer who finances a home will do better today than if he or she waits and ends up not being able to take advantage of historically low interest rates. The national average for a 30-year fixed stood at 4.33 percent this morning. Who among us ever thought we’d see rates anywhere near that level?

The bottom line is that the government’s issues have become tangible for any consumer who has ever tried to get financing with a less-than-optimal credit score. But housing affordability is incredible and indications are that if prices have not already hit the floor, they are very close.