Where are you in the 'Rain? (Thanks to Mirela Monte, I now know)

Mirela posted a piece on where the top folks are in points in the 'Rain.

Got me to thinking about where I stand.

And I was pleasantly surprised that I have already achieved a top marketing goal: To be top in my market segment.

There are thousands upon thousands of agents and brokers in the 'Rain.

Not only am I a broker, I'm also a builder and to further narrow things down, a builder of super-efficient green homes in Texas.

So, taking Mirala's lead, I checked out all the builders here in AR land and found a not so surprising picture:

Of all the states, only five have builders with a point count of greater than 20K. Here's the rankings:

1. North Carolina: 127632, second was 6659
2. Indiana: 83340, second was 3311
3. Wisconsin: 24835
4. Texas: 24021, second is ME: 19824
5. Alaska: 21324

That puts me at #6 in the builder category, but #1 in the "Green" homes category. The reason this was not surprising to me is that after years in this business, I have come across many builders who were good at building homes, but didn't have a clue when it came to marketing.

So, I guess when I stepped up and claimed the title of "Home Building Guru in Residence", it was for real.

The point of all this? That its all about marketing and marketing is all about position in your prospects' mind.

If you can't be number one in a crowded field, then create your own market segment and be the leader in that area.

So where are you in the 'Rain? Top of your segment, or just all wet?

*************

No matter where you are, if you have questions regarding building, particularly green buillding, for yourself or your clients, drop me a line. I've set up several groups to serve the AR community and I invite everyone to join. These are:

The Green Zone: All about green building and living

Just Ask Mike: General construction and remodeling issues.

Want information on a regular basis for green building? Sign up for my e-newsletter at Preferred Builders Network of Texas.

-Mike Michaud

P.S.

Do you live in Texas and have a home you have to sell but don't want to drastically slash the price to get it done? Drop me a line on "First Look, First Buy". We'll get it done.