Texas: Collin County: Prosper: Using Twitter.com to sell, buy, or lease a home

Now that twitter.com tweets will be included in google.com search results, it is more important than ever that all Prosper Resident Realtors get on board with using social media as an added piece of an effective marketing strategy to draw attention to Prosper, Texas.

Here are just a few ways in which you can use twitter.com as a real estate tool:

1. Tweet about all open houses you have scheduled. Be consistent in the wording.

Instead of 'holding open three homes today in Prosper, Texas', do three separate tweets. Be consistent in using the words 'open house' so buyers can find you. (Example: 'Open house in Prosper at xxxx Willowview 2-4pm'). Anytime the buyers want to search for open houses in our area, they can go to google.com or go to search.twitter.com and type in OPEN HOUSE IN PROSPER. All your tweets will show up.

2. Tweet about each home listing in your home listing inventory.

Again, consistency is key on searches to getting found. Think like the buyer. They are most likely to search as HOME FOR SALE IN PROSPER. So, make that the start of your tweet. Then, give the street address and a few key details. (Example: Home for sale in Prosper: 1140 Monticello, Lakes of La Cima 4bdrm/study/gmrm/3-car $359,900).

3. Tweet about price reductions or incentives added to your home listing inventory.

PRICE REDUCED HOME IN PROSPER. Those words are magic to the buyers. They know Prosper is still a ground-floor opportunity, so any price reduction is going to get noticed. (EX. Price reduced home in Prosper: Gentle Creek Estates 5brdm/study/gmrm/media now $750,000).

4. Tweet for your buyers.

Looking for a home in the MLS or searching new construction options and not finding an exact match. Tweet for what you want to find and let sellers find you. I've used this to much success. Recently, I had a Prosper buyer who was searching for what would have had to be a pre-foreclosure home to work. We needed a seller who was willing to sell at a break-even from when they purchased in Prosper earlier in 2004-2007. We had a seller step forward and the showing was arranged. The house matched their needs and an offer was written. If you can't find the right house from the available inventory, then use twitter.com to help you find the right seller.

5. Tweet TO your buyers.

Twitter is a great place to throw an incentive out online for your followers. There have to be payoffs for them continuing to read your updates, right? I offer short-term incentives to clients through twitter to keep my income stream from being interrupted. I also tweet to my future buyer clients. If I go through a neighborhood and preview a home with another client, it may or may not suit that buyer. But, if I tweet about that home and my preview on twitter.com, I may find someone else who suits that house. (Example: GREAT DEAL IN PROSPER: Whitley Place. Darling Homes. Final spec home of 2009. Was $465,000. Now $417,000!).

6. Tweet to and for leases.

Leasing, selling, and buying all benefit from using twitter.com. Maybe a home that was only offered for sale is now for sale or lease. That's huge in Prosper in 2009. Residential leasing is growing in popularity, as many of our sellers were not willing to give up their equity at the height of the recession. Leasing was a great option to get them into 2009 to where we saw home sales pick up. Again, be consistent. FOR SALE OR LEASE IN PROSPER, or FOR LEASE IN PROSPER should start out the tweet.

We're self-employed. People are interested in where you are and what you are doing. Twitter.com is an excellent tool for real estate agents, and both twitter and google will help us be found by our clients.

Have a blessed day!

Ronda