Rental Property Rates are MORE about DEMAND and CONDITION than Square Footage!

I'm mentoring a local real estate firm with their property management program. Their sales agent/property manager wanted to know HOW I get such high rents for my rental homes?

I had to think about it and realized that I KNOW the CURRENT * often weekly * RENTAL MARKET and I KNOW that the RENTAL VALUE is in the CONDITION of the property and the TIME it is AVAILABLE.

These issues are RARELY in the mix for buying a home because the reward for the Seller to give the Buyer occupancy on their timeline is included in the negotiations - not so with a rental property.

The CONDITION of a rental property needs to be VERY GOOD to EXCELLENT and I have the ability to make that happen * AND IT NEEDS TO BE CLEAN.

Sales agents used to dealing with owner-occupied homes for sale often do not advise their clients to DEclutter or CLEAN much less get rid of the pet smell or diaper pail.

If they transport this lack-of-concern or temerity in dealing with owners to their RENTAL listings, they will be disappointed in the quality of tenants and rents they can attract.

YES~! I can get EXCELLENT rental rates for my clients' property because I PRICE it RIGHT; have QUALITY marketing; and I require that the property be IN EXCELLENT condition when it is shown.