Everyone Already Has An Agent!

Potential customers look at house on the internet and that's how they pick their agent. RIGHT?

The truth is that potential customer look for houses on the internet and that's how they get more comfortable with prices and areas. Potential customers by and large still choose agents the way they choose everything else. They comparison shop. They ask their friends for referrals, they talk to a number of agents evaluating each one on compatibility, communication skills and market knowledge.

It is important for you as an agent to put yourself into places and situations where potential customers will cross your path. For most of us, sitting at our desks in a real estate office is not going to bring many customers in our path. Unless, of course, you are using that time to talk to past clients and call potential new ones.

Technology has changed the way customers gain their information about real estate. What has not changed is how customers make real estate decisions. What has not changed is that the salesperson who talks to the most people will be the one who does the most business. So you need to find ways that you are comfortable with to be able to talk to as many people as possible EVERY DAY. No one size fits all.

It's about building relationships. Happy hunting.