trumped up reviews

So, in the process of getting my new agency updated in the bing.com local listings, I come across two reviews of my two largest competitors in Chittenden County, Lang and Hickok Boardman. "Interesting," think to myself suspiciously, "who reviews real estate agencies on yelp.com or judysbook.com?" Judysbook.com, who even heard of judysbook.com?

Well, Greg S. had and made it a point to review Lang Associates, now Lang Mclaurghy Spera, on August 20th, 2006.

It was the only review he ever wrote--ever--no restaurant reviews, book reviews, movie reviews--none of the reviews people ordinarily post for the world to see. But he went out of his way to write a review of his real estate agency. Huh.

I'm no less suspicious of the Coldwell Banker Hickok Boardman's review found on yelp.com Sybil C.'s review even included an upload of the company logo. Now that is one dedicated patron.

But who knows, perhaps the companies had nothing whatsoever to do with the posting of these reviews. There was a website out there at one point in time that tried to rate agents. The site accumulated some, very little, sales data and ranked agents by some formula. It so happened that most of the data was sales from Century 21, my former agency. I was it's top ranked agent. While I was pleased to see positive rating, I was a bit miffed that a website would rate anyone or anything, the same system could give an agent an equally poor rating for a similar random set of data.

Wait...Hold on...I wanna check something...Yes, the site is still online: homethinking.com. Unfortunatly, I'm no longer the top ranked agent...but I am still ranked as a Century 21 agent based on my performance 2 years ago. Good to see they are reviewing their data set frequently.

You can't believe everything you read online.