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why do we want to stage before listing?

I encourage my sellers to stage their home before listing. I don't mean to say the kind of staging you see on HGTV shows. It is very important to make your home as 'sellable' as possible to potential buyers. A well staged house can sell quicker and tends to sell at a higher price.

I personally like to hire a professional stager when I list a property. I have a BA in Interior Design, so I can do it for the sellers, but I've found it is easier if a professional stager steps in and suggests to the sellers what needs to be done before listing. Sometimes the sellers may take our advice personally and it could effect our relationship. I think in many cases the sellers are more willing to change things when a stager suggests some changes because the sellers know that those stagers are 'experts'.

All of the stagers I've known are very professional, respectful, personable and sensitive. They all know that the sellers have arranged their rooms in a certain way because it works and they like it. So they are not going to walk in and start changing everything. Everybody has different taste and it is not about right or wrong. But when we sell a property, we want to avoid distractions like too many family pictures, or oversized furniture, or too strong wall color, etc. as much as possible. And they know how to do it and what to do it.

If you are in need of stagers or interior designers in the Seattle and Eastside area in WA, here are a couple of them that I can refer.

Marlene Rockey http://www.facebook.com/ext/share.php?sid=108728947344&h=pq9Ed&u=O9-YG&ref=mf
Yumi Kagamihara http://www.facebook.com/ext/share.php?sid=219504095416&h=-BxA5&u=cU8rB&ref=mf
Dawn Wilkinson http://www.six-walls.com/about.htm

They are not only great stagers/interior desingers but also very nice persons!

Posted Sunday Jun 07

Thanks Yuno for a great post!  Many agents don't fully get the power of staging and the benefits to them when they use one.  Stagers can often make changes that agents can't.


Many times I have had agents tell their sellers to change something but the sellers did not until they heard it from me (the Stager).  I've also had agents not want to offend their sellers so my help is needed in telling them the truth about their home.


Thanks for promoting us and the positive impact staging can have!  We know it works!

( 06/08/09 01:32AM ) — Yuno Marioni

Michele:  Thank you for the comment.  You are so right.  Sometimes the sellers just need to hear it from a stager.  I might say the exactly same thing that you might say... but I bet if you say so, they will change it right away but if I say so, they might not change it.  It is not that they treat me disrespectfully... they just have to hear it from 'the expert'. 

( 06/08/09 01:14PM ) — mlpxfvpl

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Wow Yuno! Great post and recommendations for the above mentioned stagers. It's so difficult for me to find Realtors in Utah who are open to staging, it's encouraging to find that many Realtors do beleive in it and even promote it as you're doing - thanks you!

( 06/10/09 10:26PM ) — pegyrkne

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Yuno,


I too am very thankful to hear a Realtor promote Stagers. It is so awesome that you realize the benefits that a Stager can bring to the team.  Thank you for your post and putting a fresh new light to the Realtor/Stager relationship!

( 06/13/09 06:50PM ) — ugopyvel

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Yuno ~ your post is a great testimonial for the powerful benefits of staging a home before listing.  If more agents would follow your advice, their sellers' homes would surely sell faster!

( 06/16/09 03:24AM ) — wbovnkbw

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