Using a Coffee Table book to Help Sell your Lake Chelan Home!

One of the outstanding strategies I use when selling a home is to make a coffee table book of the home. A home has to be very unique, very stately or very luxurious to pull off a coffee table book, so we can't do this with every home we sell. But, where we can, the coffee table book works wonders.

By building a custom coffee table book for your home, and by leaving it open on the coffee table, right by the sofa in your carefully-staged living room, I am inducing the buyers to sit down. I want them to sit down on the sofa and get comfortable and go through that coffee table book page by page, photo by photo. I want them to try the house on, and by sitting there with that book they will get a feel for how your home feels to them.

I just created a coffee table book for the Antoine Creek Ranch, take a look! If you are interested in getting this type of thinking applied to the selling your Lake Chelan home, contact me at Criterion Properties.