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Blogging is Here to Stay, or So Says Technorati

"If Google is the Web's reference library, Technorati is becoming its coffee house."

This is a quote from Time Magazine and, frankly, they got it right. Last month I was having a conversation with Larry Cragun, the founder of the Undressed Network of Community Blogs, regarding how bloggers can find out more about the phenomena of blogging, how blogs are ranked and if there was an organization that tracked the "best blogs" He immediately said TECHNORATI.COM. For those of you unfamiliar with Technorait, it is (in its own words): "is the recognized authority on what's happening on the World Live Web, right now."

I highly recommend Technorati for those of you who are currently blogging. There are a huge number of valuable resources to help you navigate the HUGE world of blogging. Required reading: State of Blogosphere 2008. Just click on the picture below to read the full report.

Some of the major points from the report are:

  • Blogs are Pervasive and Part of Our Daily Lives
  • All Blogs Are Not Created Equal
  • Blogging is a global phenomena
  • Bloggers are not a homogeneous group
  • Blogs are Profitable
  • Brands Permeate the Blogopshere
  • The Blogosphere is Continuing to Evolve
As bloggers we may take these facts for granted. The main reason I'm writing this post is because I've encountered a huge number of consumers and business people who simply can't wrap their heads around blogging. I think this is, in large part, because the DON'T LIKE WHAT THEY READ IN BLOGS! If you intend to reach more deeply into your particular community or want to monotize your blog, it is imperative that you have a firm grasp of the concepts above. Also, put Technorati in your favorites list. It's an amazing site.

Posted Friday Nov 21