Maple Valley's McSWEET vs Corporate America's McDonalds
McSweet has been bottling and selling their gourmet pickled onions for over 20 years, but when the local company, based in my own town of Maple Valley, Washington, recently applied for a registered trademark, McSweet found itself in a bit of a pickle!
Golden Arches vs Golden Onions!
The large international corporation of McDonalds has put forth jarring evidence that McSweet dilutes the famous Mc"Everthings" that McDonald trademarks.Their evidence, why the the McPizza, McRibs, McMuffin, McTurk-a-Ducks -- and whatever else they have MC'd up. Perhaps McDonalds should have "McCriss-Crossed-McApplesauced" EVERYTHING "Mc" and preserved the "Mc" forever and then we would all be done with it!!!
What's in a Name?
In fact, if you are a McClellan, Mcleon, McLoud or McLendon, or any other Mc... you may just have to accept the fact that you are owned by a McForce much too McBig to be reckoned with. Its not like all the Mc's can safely go to "Mac," because it seems like Mickey D has pretty much got the lid on that one as well, in a BIG way. Don't get too teary eyed however, because if this newly branded you came with McStock shares, it might be ok.
Will these spicy allegations be canned? Probably not.
You can read about all about it in the Seattle Business Journal. And you can experience the McContraban Picklings by ordering their label for your table from the McSweet Website.
Best wishes to owner Jim McCaslin! Maybe now it's time for all the "Mc"s in the world to band together with a class action lawsuit against the Big Golden Arches for McMonopolizing their names!
- Julianna Hind, Maple Valley Resident and Pickled Onion Lover, and oh yeah, I ate at Subway today.
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