Networking in the Sunshine

Summer provides unique networking opportunities that don't feel like work at all. This was demonstrated to me recently on a sunny Saturday morning at the Ferndale Farmer's Market in Western Washington. Now in its second year, the Ferndale Market is small compared to the Bellingham or Pike Place Markets. White tents line the Centennial Riverwalk along the Nooksack River, and display organic produce, local meats and fish and hand-made products. I took a leisurely stroll down the walkway and found plenty of space and room to grow. Absent were the jostling crowds of the older and more established markets. The Ferndale Farmer's Market is a breeze.

Stepping into a candle booth, I recognized the vendor as a small business owner and before I could say hello, she said, "Oh, I get all your postcards! I've been thinking I should look into the business of real estate." I thought to myself, It's been at least a year since I mailed out any paper, although the last postcard was a memorable one to my geographic farm area. This prospect will now remember me as someone who took the time to sniff her homemade candles and greet her by name.

At a Mexican food lunch wagon I bought a steak taco from the president of the Hispanic Chamber of Commerce, and he kidded me about my request for mild sauce. I discovered jewelry artist Annie Kenoyer sitting behind her collection of beautiful earrings. She's the daughter of a local real estate family, but that did not deter me from buying two pair of earrings. I chatted with a vendor selling fresh-cut lavender who I previously met while volunteering with Ferndale Dollars for Scholars.

Relationship is the word that keeps popping up in our business of buying and selling homes. Blue skies and friendly conversations make for great relationships that in turn lead to positive imprinting on the minds of folks in small towns. Taking the time to participate in community events is an enjoyable and rewarding practice. Just show up with no agenda except to have a good time, and see what happens!