How to Make Your Listings Go Viral

How to Make Your Listings Go Viral

If you have been following my blogs, you probably know by now that I am a huge fan of Twitter. Taking a great listing and blasting it out to your entire network of clients, colleagues, and contacts in a matter of seconds at no cost is a dream come true for most real estate franchise owners and agents. Twitter has been a great asset to our marketing efforts, and the "ReTweet" feature has played a pivotal role.

The concept is simple: if you receive a tweet from someone you are following that you find useful or interesting, you can forward it on to everyone in your network with just one click. Apply that one click simplicity to a great listing that you send out, and a beautiful home for sale can go from an audience of ten to an audience of ten thousand in a matter of minutes.

Here's how to do it: simply insert "RT @" and then the username of the person who originally posted the tweet at the very beginning.

Here's an example: (RT@ AreaProRealty Check out this Beautiful Luxury Home! http://tinyurl.com/mo4vd7)

You may need to shorten the message in order to meet the 140 character requirement.

I strongly suggest sending out a quick message to your followers on How To ReTweet as a friendly tip. That way, you know your followers are armed with the tools to make your listings go viral. You can also offer a prize to the person who retweets your listings. If they find a buyer for you, perhaps a gift certificate can be awarded.

I'm in the process of training all of our Real Estate Brokerage Franchise owners to utilize this Twitter feature to its fullest extent. At Area Pro Realty, I am constantly making sure that Strategic Social Networking is a part of the daily activities of all of our Realty Franchise owners. If you want to learn more about the technology, support, and innovation that makes Area Pro Realty the best Real Estate Franchise opportunity in the world, follow us on Twitter, or click the link below.

Currently, there is a new, cleaner version of the RT feature set to debut. As it stands, you can only forward the original tweet without making changes. Some argue that Twitter is killing a part of the conversation by not letting a person who RT's to add their opinion, and others argue that having a clean, simple one click share option aligns with the simplicity of Twitter that made it what it is today.

What are your thoughts on ReTweeting for real estate, commenting, and streamlining the feature?

Area Pro Realty has real estate franchises for sale. Check us out at www.areaprorealty/franchise