I recently acquired a new set of buyers who came in through my website. Once we were seated and discussing our possibilities, they asked me how they choose a lender. I said, how do you choose your friends? Fact is that lenders have different variations of different products, but their final goal is to help you. Real Estate Agents are no different! And this is what I am getting at.
If you are a prospective buyer keep just a few questions in mind at all times when it comes to choosing an agent:
The bottom line is that it is your choice. We as agents are going to pursue you as buyers and sellers. That is our job! But you don't have to choose us, you don't have feel pressured into choosing us. This is your life, your decision and your financial future! In the end you will have found a friend and someone you know you can always call without hesitation with questions or comments.
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Interesting post. I was reading a book today about how mos consumers choose the first agent they speak with as they see us as all the same. We need to differentiate ourselves and give them a reason to choose us.
Interesting and something to think about - what is going to make me stand out amongst my peers? It is definitely a feeling you either get or don't. When I personally am looking to buy something - I know within 10 minutes if the person across from me is someone I want to do business with. Don't you know right away too?
Interesting about differentiation....we all need that
I ran into a suggestion at a sales conference years ago, well before I was in real estate. it came from a sales manager from a manufacturer my company was a distributor for.... he pointed out at one of our meetings all about first impressions and how they set the stage.... He asked if the sales person across from you had shined shoes? and if he did how would you feel about his dedication desire and service? His point was " if he can't take care of the little things for himself...why would you think his service to you is going to be any different? I have used this idea to my advantage... i find most agents don't have good shoe maintenance, so when I tell this story to a perspective client i set the stage to win...almost every-time.
ps my shoes do shine every day
My toes are always pedicured, nails neat and shiny. I am of the same belief! AND I LOVE SHOES! But so far, I don't think I have gotten any business based on my toes or shoes!
Nice post. Communication skills and first impressions mean a lot when trying to caputre more customers, both buyers and sellers alike.