What Can the Superbowl Teach Us About Real Estate?

Spokane WA Real Estate Expert - Ross Quintana

Hello Everyone,

Well it is that time today, paint the face.. Build the nachos, and grab a cold beer... It's the Superbowl! In the midst of yelling at referees and cheering d-fense, there may be a good real estate lesson for us to learn from the Superbowl.

Everyone gets excited about the Superbowl even if they don't care about football. Most people don't watch the games throughout the season, but everyone focuses on the Superbowl. I see this same pattern in real estate.

There are thousands of Realtors that start the year like all of the NFL teams with hopes of having a great year, but the fact is only a handfull will do what it takes to make it to the Superbowl. Most people focus on the paycheck and the clients that are ready to transact, but very few Realtors focus on the games or critical wins along the way that make the Superbowl possible. What I mean by this is that many Realtors want a paycheck and the sale, but very few I have met really have a schedule and plan for success to get to cashing those paychecks. Without the consistent wins in regular season when no one cares, you will never make it to the Superbowl which for us is a paycheck.

You don't just get to the Superbowl, and you don't just get sales and listings. The real game of real estate is played every day in your daily habits and small wins along the way. Get a game plan, make a schedule for your business. Practice scripts and presentations and track your record of how many new clients you win. Every lead is like a play. Each prospect is going to seek to stop you and just because you win a play doesn't mean you move forward to a score with that client. It takes one good play after another to advance the lead.

Realize how much it took for each team to get the Superbowl and the year of hard work they put in and treat your business the same way. Make a plan, fight for every inch in your business and you will win clients and those will add up to sales. If you have enough sales in the year you may win it all. Go out an make your business more predictable this year by having a plan, practicing, and moving forward inch by inch with one ultimate goal in mind..... to Win the Superbowl.

Remember, Work Smart and Live Well!