Windermere.com, Renovated

On Tuesday, November 18th, Windermere will throw the switch on a brand new website, and give away $1,000 to a lucky visitor.

Over the course of the past year, Windermere Services made a significant investment on consumer research and usability studies. They evaluated how users came to the website, how they began their search, how they continued through to detail pages and onto agent web sites. Ultimately we learned two fundamentals:

1. It's all about photos. Lots and lots of large, quality photos are what people always look for and come back to.
2. Keep it simple. Create one simple, fast and easy way to start a search.

Read on...