Hi,
I'm @ARDELLd on Twitter.
The number one thing I see many doing incorrectly on Twitter is hitting "reply" to a person, but not on the "correct" comment stream.
Remember that many, many people using social media are watching vs. talking. When your followers see a reply from you to someone else, they will click on the "reply to" to follow the conversation/thread all the way back to the beginning.
It is sufficient for you to reply to ANY Tweet, if your only objective is to reach the person you are talking to. BUT if you reply to that person using the Tweet you are referencing, it will be much easier for the person AND others reading and watching, to follow along with the whole thread of the conversation.
Test your outgoing replies and see if what you are answering relates to the message referenced at the end of your Tweet. At least 35% of the time, it does not.
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