Some like it Hot! A listing sucsess story.

I closed today on a condo I had listed.

I was the third listing agent! Was it because the third time is a charm? Maybe.

What I want to achieve with my listings is to make them HOT PROPERTIES! Compelling.

It does take the cooperation of the seller to accomplish this. I would prefer to be the FIRST listing agent and have my listings sell in a better than average time frame. However, in this case, I was able to explain to the seller that we needed to create great interest in this property with presentation and pricing. If we truly understand the concepts of supply and demand, absorption rates and ODDS OF SELLING, we can help our sellers create HOT PROPERTIES! In today's market it is VITAL to stand out above the crowd. Here are some MUSTS if you want to SELL YOUR HOME in Spokane Wa. or anyplace else for that matter!

1. Presentation, Simplicity, and de- personalization. This IS a beauty contest.

2. Competitive edge "HOT" pricing. OK...I am going to start suggesting to my seller's to slightly under-price their home. WHAT? That's right. If a neighboring home is 300,000 lets go for 295,000 and make it into escrow before them! (or INSTEAD of them...) Ha! We need to make sure seller's know who they are marketing to: Buyers!

3. Outstanding photographs of the property online and everywhere! Virtual tour.

4. Comprensive Marketing Plan.

I want my listings to SIZZLE! In the case of my condo listing, we accomplished this. The activity was like friction. Forward movement...all the way to the bank!

BethAnn Long, Tomlinson South Inc. 509-362-4607