Insanity Advertising- The Home Book!

I was speaking to a fellow agent the other day about where he spends his money on advertising and was shocked. Our team fully believes in making sure that when a house is for-sale, to advertise it in many different locations. This way you pickup buyers from everywhere. I do not know of any other agents that put as much in advertising as we do and yet we still get a high rate of return on each dollar.

This fellow agent was telling me about he advertises in a few different home books. Here is the problem! His home book looks like every other agents. You could change the name and not even know which page is his. I ask him how many calls does he get out his $1,000 a month. He answered basically 0. Hello spending $1,000 a month to get 0 calls is crazy. I told him he should be getting a 15/1 return on his investment or at least a 10/1 return.

We also have advertising in Home Books the difference is we get about a 15/1 return on it. We have looked at our ad and changed them to what get the best response from buyers. We do not have big picture of ourselves on our ad that says look at us. The only person that cares about your picture is you and your mother. Instead we have very specific buyer advertising with a free call capture number. We do not even have our picture on it at all. The point of this advertising is get buyers, not show yourself off. Make sure your advertising is getting buyers not just wasting your money on useless things. If you are not getting at least a 1/10 return on your advertising money change it.

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The "J" Team