The legend of free marketing and offering your services for free certainly seems like a gimmick. But is it? Think about this for a moment because as strange as this sounds it’s not really a gimmick at all but a fact of marketing that a lot of people might overlook but not Chris Anderson. If you don’t know who that is he is the head of Wired magazine as well “the guy behind the long tail theory.” You can just do a search for long tail if you aren’t sure how important that is to marketing and websites.

So can you run a business and make money when your services are free? Maybe. In fact it works all the time. You can check out this article here for some interesting ideas as well as some historical facts around this marketing oddity.

In fact this could really mean an historical shift in modern marketing. Chris believes so strongly in this that he is actually giving away his new book on the subject called Free for free.

I have actually been doing this idea with my website for some time and not even realizing it. I have tried offering the most information and capabilities absolutely free. I try making it the easiest to use and basically ask for nothing in return. If I provide this valuable of a service for free then I can be paid for other services I offer. Makes sense to me.

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