Where should you put your advertising dollars?

I am sure the answer to this question depends on the market in your area. The market in our area is great! We are starting a new marketing campaign that will surely be successful. We do advertise on the television. We also do the real estate books and direct mail. Also, we are in the process of having three different billboards made to put up in our county. All of this cost us our advertising dollar.

However, we have found that the best method of advertising is just word of mouth, referrals from friends and/or past clients. And this cost us $0 dollars! Just make sure you ask for referrals from everyone you know! Whether they are buying/selling or not, they may know of someone who is. Try it, it works and it's FREE!!