The new Houseonality Quiz from Azevedo & Associates discovers that there is more to choosing a home than the old adage "location, location, location".
By tapping into the psychological and emotional triggers that truly influence people's decisions is important to understand. People time and time again will choose a home that they did not like, did not have the right number of bedrooms, location, square footage, etc. Why would someone choose a house they don't like?
According to Azevedo & Associates, a residential real estate brokerage in Granite Bay, CA, and the Azevedo & Associates Houseonality Quiz, it has to do with priorities and relationships. The use of the Houseonality Quiz allows people to be in touch with their true needs for a home. This allows them to find houses that meet their priorities, relationships, and values. Prior to now, choosing a home was all about location, location, location. For the first time, the home people choose is about the person and their emotional and value driven needs and priorities. Priorities now take the lead in home selection.
The Houseonality Quiz is based upon the Object Relations Theory as first pioneered by Sigmund Freud and Melanie Klein. Object Relation Theorists suggest that we are relationship seeking - meaning we, as humans, have an innate need to form and maintain relationships. Within the theory, objects can be people, or things that we form attachments too. According to Jennifer Azevedo, owner and broker of Azevedo & Associates, "People are very attached to their homes. Their homes provide them with some very basic needs such as security, shelter, and comfort. People have memories, moments, events tied to their homes. It definitely is a relationship".
By providing the Houseonality Quiz, "we are allowing people to really take a look at and identify what type of house they need in order to fulfill their lifestyle, their dreams, values, and priorities" says Azevedo. Most people begin their search with their search criteria. Such as 4 bedroom, 2.5 bath, 1800 square feet, in Roseville, with a yard. The Houseonality Quiz allows you to take a different approach, by acknowledging and addressing the psychological and emotional factors of a home purchase. For example, who should be included in the decision, your ambitions, your priorities, and how you live on a day to day basis. Typically, you have your list of must have features. Houseonality taps into the tangibility of the emotional and psychological needs and allows you to add those needs to your must have features. Houseonality explains how, in the end, the Roseville client can end up in a 1200 square foot bungalow in East Sacramento.
To take the Houseonality Quiz visit www.Azevedo-Assoc.com and click on Your Houseonality? on the main menu.
About Azevedo & Associates
Azevedo & Associates is an independently owned and operated real estate brokerage located in Granite Bay, California. Jennifer Azevedo, owner/broker, has over 10 years experience in the industry and is considered "cutting edge" by her peers and other professionals for Azevedo & Associates use of technology, paperless systems, marketing support, "green" business practices, and is a certified EcoBroker. With a mission statement that transcends beyond just real estate, it is infused into the company's marketing, activities, priorities, and goals. Their mission is to H.E.L.P - Honor. Empower. Listen. Prepare. www.Azevedo-Assoc.com.
Jennifer Azevedo
Azevedo & Associates
Phone: 916.690.2010
Email: Jennifer@Azevedo-Assoc.com
Web: www.Azevedo-Assoc.com
