Rio del Mar, CA

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We got some beautiful pictures at Rio Del Mar the other day and I just had to share. What a beautiful place to live and play. Cafe Rio recently reopened with new ownership and management, and Pixies is a great place to pick up a little lunch before heading to Rio Del Mar Beach. The ocean front homes pictured are on Beach Drive. There are presently six homes listed for sale ranging from in price from 1,099,000 to 3,400,000 on Beach Drive in Rio Del Mar.

Search for Rio Del Mar Homes for Sale

This Contemporary home has been reduced down to $599,000. It is a 3 bedroom 3.5 bath home with partial views of the ocean from the deck. It has Grainte, Marble and hardwood along with radiant floor heating throughout the 1805 SQF. The walk to the beach is just a few blocks. Call John Watson for a showing of this property. (831)428-3296 What a great deal on this short sale.

I appreciate this opportunity to provide a custom sales and marketing plan which reflects the quality and distinction for every client's home I list.

Every Client Gets a Personally Customized Service Plan:

A Custom Marketing Plan Designed to Create Maximum Exposure

The relationship with you is the key to successfully selling your home. Technology, marketing and support plans are ineffective without mutual trust and respect. Your home and needs are unique; therefore we won't use a pre-designed plan to sell your property. I will listen to your goals, address your concerns and use our knowledge and experience to create a custom plan that will effectively result in a sale.

• Custom Marketing Campaign
• Marketing Responsibilities Breakdown
• My Marketing Philosophy
• Marketing Schedule Sample
• Examples of Property Advertisements
• A Marketing Presence without Peer
• A company of Sales Professionals that are the Definitive Leaders, Selling More Homes for More Money than any Other Brokerage in the County.
• An Aggressive Marketing Plan with Regular Activity Updates
• Our Combined Experience of Top Production Sales.
• Selling Exceptional Properties.

RESULTS: Converting Prospects to Buyers

Call Susan Grant today to see what a custom marketing plan for your home can help you get to where you want to go,

(831) 247-9140.

Susan Grant, David Lyng Real Estate, Santa Cruz CA

http://www.SusanGrant.biz and http://SantaCruzAvoidForeclosure.com

DRE#01331769

Most people would be surprised at the percent breakdown between Foreclosure Sales, Short Sales, REO, and regular Grand Deeds in Santa Cruz County. The graph below does a good job in showing what is really happening in our local real estate market. As you can see the majority of homes that closed last month are a result of the normal sale between a homeowner and a buyer via a Grant Deed. We also have a smaller number of Banked Owned Properties (REOs) in which the Bank had previously foreclosed on the property and is now selling the property on the MLS. There are also an even smaller number of Short Sales where the homeowner is selling his property with the permission of the bank for a price less than the total amount of the mortgages. All of these sales have occurred through the MLS (Multiple Listing Service).

However the eight hundred pound guerrilla in the room are the Bank Foreclosed property sales. These Bank Foreclosed properties are bought back by the bank on the court house steps and usually at a price of what the mortgage debt is on the property. In almost 99% of Foreclosure Sales, the banks buy back the property, and this is due to the fact that Bank Foreclosed properties are usually over priced, have higher risks without title insurance in the sales process, and Buyers needs to come in with all cash.

Unlike normal MLS property transactions where the buyer is planning to keep the property for years, the banks are buying back Bank Foreclosed properties with the plan to sell them as an REO on the MLS at a later date. The implications of the Bank Foreclosed properties on the real estate market are huge. These properties represent a large shadow inventory that regular sellers will have to compete with when they put their home on the market. To make matter worse for the normal seller, banks often price REO properties below market to get multiple bids. Thus driving property prices even lower.

So as you would expect, there is direct correlation to the on-going trend of lower median house prices and the number of Bank Foreclosed and REO properties. It is hard to believe that we had 77 Bank Foreclosure Sales and 105 regular MLS Grant Deed sales last month. The bottom line is that, until we see drastic reduction in the number of Bank Foreclosed properties and work through the cooresponding shadow inventory, we will not see a bottom to the woes of the real estate market.