About San Diego's Clairemont

Jared Wilson was born and raised right here in San Diego and since 2001, Jared has called the San Diego neighborhood of Clairemont his home. In 2008, Jared Purchased a house on Onondaga Avenue, just south of the Clairemont Town Square, where he currently lives with his wife Jennifer and two Daughters ages 3 and 6.

"I would never want to live anywhere else! Clairemont has so much to offer and it's one of the best communities in San Diego to raise a family. I know this to be true because I've lived in San Diego all my life. I can't think of many other neighborhoods where you are five miles from the beach, five miles from Downtown, has good schools and affordable housing. Over the past 5 years, the Clairemont Real Estate Market has seen a significant increase in first time home buyers, the majority of which are younger families. This is good news for home owners in our community, as the younger buyers emerge, homes are usually upgraded before the home is put on the market or after the home is purchased."

Jared goes on to say;

"When I bought my home 2 years ago, it was the ugliest house on the street, after a four month remodel, it is now one of the most appealing homes in our neighborhood. The transition seems to be contagious, just last year both neighboring houses and the house across the street from me, underwent major renovations. It seems that Real Estate improvements in Clairemont are spreading like a virus, a very good virus!"

The Real Estate Career of Jared Wilson

At the age of 22, Jared began his career in Real Estate working as an Assistant Property Manager in San Diego, California. Jared quickly learned all the components to Real Estate Management, including the negotiation of leases, maintaining asset value, supervising maintenance, payment of taxes and insurance, inspections, accounting and reporting.

At the age of 26, Jared became a Licensed California Real Estate Agent and continued his career as a Property Manager, working exclusively with Investors and managing a team of Real Estate Professionals.

Jared Wilson's abilities to effectively advise property owners about the San Diego Real Estate market and guide their investment decisions, triggered him to focus entirely on representing Buyers and Sellers of Real Property.

What sets Jared apart from the other realtors? Jared has assembled a dynamic digital marketing plan that includes tools such as websites, blogs, and social media. Further, as a lifelong resident of San Diego, Jared can put his insider knowledge to work to find a special property in your neighborhood of choice.

Jared Wilson lives by his motto, "Your Success Is My Success", he strives to help his clients achieve their Real Estate Dreams

For more information or to get free advice on Buying or Selling Real Estate, email Jared Wilson at Jared@SoldByJared.com.

In my previous blog post, I discussed the importance of marketing a clients’ home on the web, using multiple platforms like Google, Facebook and Twitter. Today I’d like to share the service I am using to Create a Website for a Property Listing. In my next post, I’ll show you how to get the website to the top of the first page of Google.

First and foremost, I am not a tech genius, and I have no financial interest in what I’m about to reveal.

Over the last couple of months I’ve researching the best way to Create a Website for a Property Listing. Last Tuesday I was introduced to Epropertysites.com, where you can create a fully functional website, equipped with pictures, virtual tour, local demographics, maps, loan calculator and tons of other great tools.

A few of my favorite features of Epropertysites.com include;

· “Flip Book” Listing presentation and Marketing material that can be emailed to clients or prospects.

· Printable flyers in different layouts and color schemes.

· Automatic posting on Facebook, Twitter, Craigslist, You Tube, LinkedIn and Myspace

· Text messaging with Call Capture, where Buyers can text for more property info about a listing right from their car, and all of the data including the mobile website is instantly texted right back to their mobile phone!

· Widgets

· Analytics

You’re probably saying to yourself, “this must cost a lot”, but believe it or not, it is only $10 per month for 10 websites. That’s only $1 per property; to me it’s a no brainer. To get started, visit Epropertysites.com and set up an account, you will not be prompted to pay until after you’ve created your website. Set up a profile with your picture, company logo and contact information, then follow the on screen instructions and input the property information.

I’m not going to do a step by step tutorial in this post; however, I will point out the importance of choosing your Title and Description. This is a critical step when it comes to getting the website on page one of Google, which I will discuss in greater detail in my next post. Your title should be composed of your keywords; these are the words that are being searched on the internet. It is important to use keywords that are geographically specific, using the property sub division as opposed to the city is important. For example, instead of using “House for Sale in San Diego”, I would use “North Clairemont Home With Views”. Most buyers will have narrowed down their desired location to a few specific sub divisions or neighborhoods and they will search for homes using these key words. Another tip in choosing your Title is to phrase it so you can plug it in to your description. As a rule of thumb, your description should be between 200-350 characters and keywords should make up about 4% of the description. This is extremely important when it comes to Search Engine Optimization (SEO).

Here’s an example;

For Sale, a 3 bedroom, 2 bathroom North Clairemont Home With Views, situated on a large canyon lot. This North Clairemont Home With Views features a spacious floor plan and a remodeled kitchen, including granite counter tops and stainless steel appliances. Contact me today for an appointment to see this beautiful North Clairemont Home With Views.

I know this seems repetitive but I want my listings to be on page one of Google, where they will be seen.

I’m going to jump off topic for a minute.

Here’s a chart showing the Organic Click Through Rate for Page 1 of Google. As you can see, the top three spots account for almost 80% of clicks. If your listing is not on the first page of Google, most likely, it will not be seen at all.

After the Title and description are complete, you’ll want to add the keywords in the “Property Features Field”, these will be your tags and they will be seen on the website. Normally the features would contain actual features of the property but for the sake of SEO, I repeat my keywords and add any other words that may be searched by home buyers.

Keep in mind that buyer are mainly looking at pictures, in fact 90% of the clicks on your website will be on the pictures. Although, the repetitive text is not the most appealing method, it will get your property seen. If your listing is on the first page of Google, and a prospective buyer is searching for a home in your particular neighborhood, they will look at the pictures and call you. Often the description and features are not even viewed; the pictures get all the activity.

Continue to follow the Epropertysites.com on screen instructions to upload pictures, create a virtual tour and utilize many of the other website enhancements that are offered. You can preview the website when you are finished and if you like it, buy it. Revisions can be made easily at any time even after the website is activated. From start to finish, this process should take no more than 30 minutes. When you’ve completed your website you can automatically submit your listing to Facebook, Twitter, Craigslist, YouTube, LinkedIn and Myspace. In addition, Epropertysites offers a media sharing tool where they provide links, HTML and widgets that can be plugged in to your website, emails and other Social Media sites.

Now that you know how to Create a Website for a Property Listing, in my next post, I will show you the tricks to get your listing on the first page of Google.

As always, if you have any questions, please email me at Jared@SoldByJared.com

What should be the primary focus of a Listing Agent?

Easy, Exposure!

Without a doubt, a Realtor who exposes a home to the most buyers will be the Realtor providing the highest quality of service to their client. It's a pretty simple notion, if buyers are not exposed to the property, they will not buy it. You would be surprised by the amount of Realtors who only use the MLS and a few flyers to market a listing. In todays' high tech world of Real Estate, these primitive methods do not suffice.

In order for a Realtor to expose a home to the most amount of buyers, he or she, will have to get the buyers to see the listing. Did you know that over 90% of consumers search for homes on the internet? In addition, over 40% of homes purchased are found buy the buyers on line. These numbers will only increase as a result of the advancement in Technology and Social Media.

How does a Realtor expose a home to the most buyers?

The easy answer would be to advertise on sites like Realtor.com, Trulia, Zillow or Redfin. While it is true that Realtor.com, Trulia, Zillow, Redfin and others have an extremely powerful on line presence, and should be used in a marketing campaign, we must also look at how these sites use Google to get their properties seen. A large number of the buyers using the internet to search for homes are doing so via the number one web site in the world...Google.

Another tool for a Realtor to expose a home to the most buyers is by using Social Media sites, such as Facebook and Twitter. Think about it, these two Social Media giants have almost 1 billion users combined. If a Realtor is not using these platforms, they are simply not able to expose a home to the most buyers possible.

What about taking it one step further and creating an entire web site for each home, and by using the sites and tools mentioned above, getting that website on the 1^st page of Google?

In my blog posts to follow, I will be discussing the systems that I've developed to expose a home to the most buyers possible!

San Diego Obama Home Rescue

CNN Real Estate has two interesting articles on the Obama Home Rescue Plan. The first article titled "Obama home rescue: 650,000 get help" talks about how bank are helping home owners stay in their homes by modifying their home loans. The article states in many places about these 650,000 homeowners being put into a "trial loan modifications under the president's foreclosure rescue plan". Basically the homeowners are not really getting a loan modification their just getting a trial loan modification. Here are a couple of excerpts from the CNN article:

Some 650,000 troubled borrowers have been put into trial loan modifications under the president's foreclosure rescue plan, the Treasury Department said Tuesday.

That number represents 20% of eligible homeowners at least 60 days behind in their payments, according to the Treasury report. This is up from 16% a month earlier.

Despite the progress, housing counselors say the number of people falling into foreclosure vastly exceeds the ranks getting assistance. The number of filings hit a record high of 937,840 in the third quarter, according to RealtyTrac, an online marketer of foreclosed homes. That's a 5% increase from the second quarter and a 23% jump over the third quarter of 2008.

The $75 billion Obama plan is "lagging behind the massive number of foreclosures that continue to pile up," said John Taylor, head of the National Community Reinvestment Coalition.

But administration officials have said that the program, which was projected to help up to 4 million homeowners, is on track.

The rescue tries to keep borrowers in their homes by adjusting monthly payments to no more than 31% of a borrower's pre-tax income. Servicers, borrowers and investors can get financial incentives to participate.

Administration officials have been pressuring loan servicers to ramp up their modification efforts. Many people have complained that financial institutions lose their paperwork, transfer them repeatedly between departments and require that they fill out applications again and again.

But the rising unemployment rate is prompting more homeowners, even those with strong credit histories, to fall behind on payments. And the president's plan is not designed to help the jobless.

At the end of the article in the article there was the sentence:

What's becoming even more important is how many people in trial modifications receive permanent adjustments.

The words "permanent adjustments" went to another article titled "Long-term Obama loan modifications prove elusive". This article talks about how many of the trial loan modifications are not and will not turn into permanent loan modifications. The loan servicers state that they are having a hard time getting the homeowners to send them proper paperwork to complete the process. Here's some information directly from the article:

Half a million people are now in trial modifications under the Obama administration's mortgage rescue plan, but getting them permanent help is proving to be difficult.

The foreclosure prevention plan, which reduces eligible borrowers' monthly payments to no more than 31% of their pre-tax income, requires homeowners to make three on-time monthly payments before they can receive a permanent modification.

Loan servicers use the trial period to verify borrowers' income and ascertain whether they can handle the reduced payments.

But servicers say they are having a tough time collecting the necessary documents to determine whether troubled borrowers should receive permanent adjustments. They contend that some homeowners aren't sending in their tax returns, bank statements and pay stubs. Borrowers, on the other hand, complain that their paperwork is being lost.

The Obama administration recently made several changes to the program to give the transactions more time and streamline the plan.

Last month, it extended the trial period by two months to give servicers more time to collect the documents. And last week, it announced that servicers could automatically move qualified borrowers into permanent modifications without their signatures.

The Treasury Department said these moves should make it easier for qualified borrowers to get permanent modifications, according to a spokeswoman. Officials are discussing ways to make it even easier, she said, including allowing servicers to access tax records directly from the Internal Revenue Service.

It is in servicers' interest to convert eligible borrowers since they only get incentive payments when the modification is made permanent, the Treasury spokeswoman said. Plus, if the government finds institutions to have wrongly denied swaths of people, it could impose penalties.

"Treasury is also working intently with servicers to help ensure that they execute in helping more borrowers convert to permanent modifications," she said.

Who's to blame?

Servicers say they are wrestling with getting the completed documents they need to put borrowers in permanent modifications.

At JPMorgan Chase, for instance, representatives call and send letters to homeowners detailing what they still need to mail in. The bank says it has improved its system for collecting paperwork so that lost documents are not the problem. The issue, it says, is that homeowners are simply not sending in what's required.

Many borrowers are growing increasingly nervous as they near the end of their trial modification periods with no decision from their servicers.

Jim Copley, a Minneapolis homeowner, was given a trial modification five months ago. He found he could no longer afford his $1,650 monthly payments after the housing collapse decimated his home-painting business.

After receiving a temporary adjustment that cut his payments to $955 a month, Copley sent his servicer, Bank of America, all the required income documentation in June. He was shocked to learn two months later that there was some paperwork missing. He called again and was told that his file was, in fact, complete and that he should continue making reduced payments until he was told otherwise.

The loan modification HOPE from the Obama Administrations seems to be again lots of HYPE and falls in with all the other UTOPIA DREAMS of the current leadership. Everything is a temporary fix. We need permanent solutions. Let's let things run their course without big brother intervention and economics, good and bad, will cycle through. I wonder what's next.

CNN Articles

http://money.cnn.com/2009/11/10/news/economy/obama_mortgage_plan/index.htm

http://money.cnn.com/2009/10/16/news/economy/Obama_modification_program/index.htm?postversion=2009101611

If you need help buying or selling a home or condo in the San Diego area make sure you contact us we're your San Diego Realtor.

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