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I often get calls from Realtors who say, “I have a family who is actually going to be living in their home while it’s on the market. They would like to use their own furniture. Do you do that?” It always amazes me that they have to ask whether a full service Home Staging company would be willing to work with (gasp) someone’s OWN THINGS?! But I know why they have to ask.
There are some Stagers out there who refuse to work with anything but a completely blank slate. I once did a consultation for a guy who had a beautiful view home and completely workable furniture. His place just needed some updating and new accessories to make it appeal more to today’s buyers. He told me that the last Stager he interviewed told him she’d only take the job if he removed ALL of his own belongings and let her start from scratch…to the tune of over $30,000 in Staging fees! No wonder there are agents and homeowners out there who have yet to hire a Stager to help them prepare their home for sale!
Not only is it bad business to waste someone’s money on unnecessary furniture rental, but in my opinion it’s just plain lazy for a designer to say that they won’t work with a homeowner’s own pieces. Of course it’s easier (and more lucrative) for us to start from scratch because we can pick every last piece down to the art, rugs and plants and know that it will all coordinate beautifully. But if a homeowner has furniture that’s in decent shape and is properly scaled for his home, why would we ask them to get rid of it?
Though my company does lots of vacant home Stagings and model homes, I work all the time with families who are living in their homes while they’re on the market. For these clients, we start with a Consultation. We spend 2-3 hours on site determining what needs to be done in order to get the property sold quickly and for the best price. Recommendations might include de-cluttering, rearranging, reconfiguring or repurposing some of the furniture, updating paint or light fixtures, replacing worn or filthy carpets, and reaccessorizing. After our meeting, the seller receives a written Consultation Report, which gives them a room-by-room check list of what needs to be done. Often the seller takes this list and runs with it and we never hear from them again (until they call to let us know how happy they are that the property SOLD)! Sometimes, however, the client hires us to bring in the recommended accessories or additional furniture pieces that we’ve noted in the report, and to put the finishing touches on the Staging transformation.
As an example, we were recently brought in by a Realtor to do a Consultation on her client’s 4-bedroom home in Tarzana, California. The client had a gorgeous home with beautiful furniture, but she had seen some Staged properties on the market and knew that her home had a couple of trouble spots that needed to be addressed before it could compete with those Staged homes.
Click here to see photos of her trouble spots and how Stage to Sell turned them into selling points!
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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
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Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
If you would like to see more of our Home Staging work, visit our website . There is an extensive gallery of before & after photos , as well as a list of our Staged properties currently on the market.
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I know most short sale transactions are nightmares, but I want to share a recent great experience: I represented a cash buyer (I know, that in itself is a great experience), the listing agent already had six offers on a property but told me what was necessary to beat the other cash buyers out. The seller accepted my client's offer and the offer was submitted to the bank for approval. The approval was received in six weeks giving us eight days to close.
Crucial difference in this short sale transaction? The listing agent, who obviously knew his stuff, opened the escrow with the buyer's good faith deposit and the escrow papers were signed prior to the bank's approval. Upon approval, all the reports and disclosures were dealt with and we got the transaction closed in eight days. I know this could possibly be the only time in my real estate career that I'll have such an easy and perfect transaction, but for now, I'm savoring the moment!
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You've started the process. You made the decision to purchase a home, perhaps even your first one! Now that you have found the one you want, what's next? Your agent will help you, read more for some tips and insight as to how the process works. First, you need to make an Offer. What that is, is basically an expression of your desire to purchase the property and at what price you are willing to do so. Your offer will be the first step in the negotiation process. Just like any other offer you make, it would be highly helpful to take the other party (in this case, the seller) and his/her expectations into consideration when making your offer. The seller has set an asking price for the property, but remember this is not set in stone! Often, you as a buyer, can save lots of money just by starting with the right offer price.
Often, when writing an offer, there will be lots of contingencies involved. Contingencies are basically built-in protections to make sure that your risks are being limited and you are being afforded the most protection possible. Your offer will include information such as: the price you are willing to pay as well as other details that are involved in the negotiation process such as down payment and financing information, inspection information and timetables on the method and manner that you will be receiving legal and physical ownership of the property. Other information included will be whether personal property is included in the purchase, terms of cancellation, any repairs you want performed, which professional services will be used, and how to settle disputes should they occur. Here, we will focus on the topic of Contingencies to give you a better idea of what they are and how they work.
Although in most transactions there may be slight challenges, most will go quite smoothly. However, we want you to be prepared and anticipate potential problems so that if something does go wrong, you will be in a position to cancel the contract without incurring any penalties. These protections are called "contingencies" and should be included when you offer to buy a home.
Often, a buyer will not be making a full cash offer on a property, that is, offering one lump sum as payment in full. As a result, that buyer will seek and need financing to complete the purchase. Obtaining suitable financing can be made a contingency as well. Buyers often do this to protect themselves, should they be unable to secure financing. Another contingency that buyers should consider is that the property should appraise for at least what the buyer agreed to pay for it. Inspections will be performed and reports will be provided before such contingencies are lifted.
Sometimes, a buyer will agree to purchase a home while in the process of selling the home he/she is currently living in. Often, even though an offer has been accepted on the buyer's current home, the buyer and his/her potential buyer may still be involved in escrow, making that transaction a "pending" sale that has not "closed" yet. As such, a buyer would want to make that closing a "contingency" on the offer he/she is making; so that should something go wrong and that sale not close, the buyer would not be forced into a situation where he/she would be responsible for two mortgage payments each month.
Ultimately, contingencies protect buyers just in case they find themselves in positions where they become unable to perform or choose not to perform on a promise to buy a home. Without contingencies, a buyer may find himself/herself forfeiting his/her earnest money deposit.
For more info please visit http://www.crestico.com http://www.cresticorealty.com
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We are sponsoring the Tarzana region of Los Angeles! Come and check out our photos and community details.
Tarzana is a community located in the San Fernando Valley of Los Angeles. Tarzana, a district of Los Angeles, is surrounded by Reseda to the north, Woodland Hills to the west, Encino to the east, and the Santa Monica Mountains to the south. Tarzana was originally part of the San Fernando Mission. The towns' namesake is owed to Edgar Rice Burrows best known as the author of the Tarzan stories. Burrows purchased the land and build a large home which he named Tarzana Ranch. The area was named Tarzana in 1927 in honor of the author and his character.
The majority of the population lives in the foothills of the Santa Monica Mountains. Tarzana is home to two Country Clubs, which are both located in the Santa Monica Mountains. Complete with golf courses, you have the choice between El Caballero Country Club and Braemar Country Club.
Tarzana has been home to many famous people such as Jaime Foxx, Michael J. Fox, Lisa Kudrow, Paul Thomas Anderson, Carlos Mencia, Eva Longoria and Kevin Federline. Tarzana is the setting in many TV and film productions such as Thirteen, The Karate Kid, Akeelah and the Bee, Magnolia, Six feet Under, Oh, God! and Get Shorty.
You can find almost any chain restaurant you would even want right in your back yard. This is the place to go for quiet communities, easy parking and tons of mini-malls.

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I blame the government for not regulating the mortgage industry for this housing crisis. Homeownership being the number 1 investment vehicle for the United states should have had more protection than to let a bunch of mortgage brokers fool people into these silly loans. This mortgage meltdown is now affecting people that had NOTHING to do with the loans, even renters. I recently heard about a condo complex near me whose HOA fell $30,000 under because so many people foreclosed in the complex and the HOA dues are not being paid. The HOA is now late on their bills and may have to pose an assessment. Rental prices are going up because homeowners now have to rent. With all these bad things going on it's spells a great time for first time homebuyers.
If you missed the last wave, you better jump in with both feet. There is only about another year or two of this down market. Prices cannot go down too much more. My suggestion is to start consulting with a loan officer and Realtor now to get at the least educated on what is going on.
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