West Los Angeles, CA

Check out some of the AMAZINGLY productive online classes at ActiveRain University coming up!

Wow. There are some pretty good topics coming up over the next month at ActiveRain University.

Here are some that I think stand out:

1. Mastering the Art of the Short Sale
2. Getting Your Buyers to Buy
3. 10 Things You Can Do NOW to Generate Business
4. Generating Short Sale Leads
5. Building and Managing a Successful Database

I'm definitely patching in this month. Good Stuff.

Just click on the University link at the top of your AR page, and voila!

You're instant student at ARU.

(Just please keep in mind, there are NO out-of-control frat parties or throwing spitwads allowed)

Now where's my ARU Sweatshirt?....................

• Los Angeles Homes For Sale
• Los Angeles Condos For Sale
• Los Angeles Townhomes For Sale

You are moving to Los Angeles and looking for a rental property while you settle in.

The Westside of Los Angeles, which encompasses Santa Monica, Westwood (including the Wilshire Corridor and Century City), and Brentwood, have a great supply of rental properties, starting at the low $2,000 and up.

Deciding in which area you would like to live is the main problem, the rest is easy.

Take a look at some of the properties available below:

Search Westwood Homes for Rent*
Search Westwood Condos for Rent*

*The above include the Wilshire Corridor and Century City rentals

Search Santa Monica Homes for Rent
Search Santa Monica Condos for Rent

Search Brentwood Homes for Rent
Search Brentwood Condos for Rent

Buying or Selling Los Angeles Real Estate

Buying or selling a Los Angeles home can be a daunting process in a city this size, especially if you're new to L.A. Town. You'll need a resident expert to show you around and help you narrow down the areas where you might like to live. I will help you find the perfect home in the right area to fit your lifestyle, budget and needs! When I list and sell Los Angeles homes for my clients I strive to make the experience a pleasant one. My mission is to provide outstanding service while utilizing the best practices and systems available. If you are an absentee owner, you'll need someone to handle all the details that you can't handle remotely. That's where I come in - I'm there when you can't be. I also specialize in lease property in Los Angeles. Westside Los Angeles Real Estate, including, but not limited to:

• Westwood Real Estate - Westwood single family homes, Westwood condominiums, Wilshire Corridor condominiums, Century City condominiums
• Brentwood Real Estate - Brentwood single family homes, Brentwood condominiums
• Santa Monica Real Estate - Santa Monica single family homes, Santa Monica condominiums
• Beverly Hills Real Estate - Beverly Hills single family homes, Beverly Hills condominiums
• Culver City Real Estate - Culver City single family homes, Culver City condominiums
• Palms/Mar Vista Real Estate - Palms/Mar Vista single family homes, Palms/Mar Vista condominiums
• Silver Lake Real Estate - Silver Lake single family homes, Silver Lake condominiums
• Echo Park Real Estate - Echo Park single family homes, Echo Park condominiums

For more information on how I can best serve your Los Angeles real estate needs, please fill out the online contact form or give me a call at 310-473-6919.

It doesn't really matter what you or I think the value of the property is.............

I had an email conversation this week with one of my buyers.

It's a conversation I've had many times.

What price to offer on a home is the question.

Of course there are many variables when computing what to offer.

It usually starts with comparable sales that I pull up.

Once in a while, my buyer has something to say about that also. They may have knowledge of a property that closed escrow nearby. But sometimes that property isn't like-for-like, or perhaps the sale is to old to be considered a comp.

My buyers concern was overpaying for the property.

I re-assured them by stating that it really doesn't matter what I think or they think the fair market value of the property it.

What really matters is WHAT THEIR LENDER thinks the fair market value of the property is.

Why? Because their lender is only going to lend them 80% (in the case of a conventional loan), or 96.5% (in the case of an FHA loan) of the value from THEIR appraisal.

So in that sense, there's really no need to worry about overpaying. Your bank will pretty much dictate what fair market value is for the property, and the sale is contingent upon the property appraising at the accepted purchase price.

That almost always puts my buyers at ease knowing that the whole purchase process has to jump through several hoops of valuation by different parties

• Los Angeles Homes For Sale
• Los Angeles Condos For Sale
• Los Angeles Townhomes For Sale

Heart and Sold: How to Survive and Build a Recession-Proof Business, written by top selling Los Angeles celebrity real estate broker Valerie Fitzgerald, takes you on a journey through the emotional and tangible challenges of regaining one’s personal power while building and maintaining a successful business.

This month it's been highlighted as a top rated title on Amazon.com book sales.

The book recounts Fitzgerald’s personal journey from unemployed single parent to entrepreneur, philanthropist and corporate executive in the competitive L.A. real estate metropolis. From beginners just getting started to seasoned agents — or anyone in business looking to take their game to the next level — this step-by-step guide teaches readers the art of selling.

Order it on Amazon.com.

Heart and Sold shows readers how to:

• Manage clients with style
• Choose the right company and the best mentor
• Establish a stellar reputation in their field
• Develop a daily schedule for running a home office
• Maintain a successful attitude every day

Heart and Sold shares the mind-set of a respected businesswoman who gracefully balances the demands of real estate with the intimacy of her family.

What They’re Saying…

“Through her absorbing stories and life experience Valerie gives advice to anyone looking for a new beginning in their life or business. A great read.” – Larry King

“After reading this book, you will feel that you too can accomplish anything your heart desires.” – Vanna White

“Heart and Sold is inspirational for any woman – or anyone – struggling to build a business of their own. Valerie’s personal triumphs will make you feel like you can do anything.” – Leeza Gibbons

Recommendations…

“I’ve been thinking about getting into real estate for years now and keep letting myself get side-tracked. I have been working on studying for the State Licensing exam, but was having a few doubts about my capability to make the jump and change my career.

After reading this book, I am now very excited. This book is both inspirational and informative. It’s full of helpful advice and references that can be used. Once I started reading the book, I couldn’t put it down and I plan to go through it again and highlight useful information. This will be a great desk reference as I move forward.

Thank you Valerie, for a great book. I highly recommend it to anyone thinking about getting into Real Estate or already working in the field.” – Tania Brown

. . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . .. . . . . . . . . . . . .

“I am a Real Estate Broker and since completing this book, I have asked my Director of Education for my office to read this book as well. I’m thinking of making it required reading for any new agent coming to our Company.

I enjoyed the book for several reasons. The first, it is inspirational, and agents need inspiration more now than ever these days. The transparency of Valerie’s early life is highly admirable and endears a reader to her personally.

Secondly, the book is pragmatic in teaching agents the basics and human side of the real estate business, in addition to pointing out the need for business systems. I often disagree with the “Selling Philosophy” of some real estate trainers, but with this book, Valerie is right on. Valerie’s philosophy and mine are similar in that we both consider real estate sales more about building relationships and helping people achieve their dreams. The agent’s role is very crucial because they act as both the “Coach” and the “Quarterback” of the transaction.

Thirdly, this book is expansive because it is good for new agents entering the business, for agents that want to improve their business, and for seasoned agents that want to build a team. Great Book.” – A. May

Valerie Fitzgerald specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the Westside Los Angeles real estate brokerage community. She’s also the author of the book published by Simon and Schuster Heart and Sold: How to Survive and Build a Recession-Proof Business. To connect with Valerie regarding the sale or purchase of your Westside Los Angeles home visit http://valeriefitzgerald.com or call 310-285-7515.

Connect with Valerie…

map Now really...How is the market? We get asked all the time, "How's the market?", and our response is, "Well, it depends. Are you looking to buy, sell, rent, or invest?" Quite frankly, it is an awesome market if you are a Buyer - interest rates are truly at an all time low, and prices are low as well. And it is an awesome market if you are a Seller - the good homes get scooped up fast and for top dollar. And it is an awesome market if you are an investor - and are looking to either fix up and flip a property or hold it and place a renter in the home. This past week we have helped clients sell their homes, and we have helped clients purchase new homes! The entire team has had their schedules "jam packed" with showings, inspections, and presentations. The phones have been ringing nonstop, and our emails are flooded. So, how's the market? The market is fabulous. Don't miss the opportunity this market is presenting to us all! Visit our website at www.ChristopheChoo.com Christophe Choo of the Christophe Choo Real Estate Group at Coldwell Banker Previews International in Beverly Hills gives you 90-day stats for Single Family Homes, Condominiums & Townhomes in Westwood, Little Holmby & the Wilshire Corridor of Los Angeles, California 90024. Median Price, Inventory, Average Days On Market, Median Price Per Square Foot, Market Action Index For a detailed 11 page report on specific information on How’s The Market in your specific area or for a FREE market analysis for your property, Please contact Christophe Choo (310)777-6342 Http://www.ChristopheChoo.com Are looking to buy a luxury estate, home, condominium or investment property? Let us help you find everything you need to know about buying or selling a home! As one of the preeminent professional real estate teams in my community for over 21 years, we are dedicated to providing the finest service available while breaking new ground. Because the real estate industry is becoming more sophisticated and challenging every day, you need a professional that understands the industry and is positioned to stay ahead of the game. We go the extra mile to help you achieve your goals. That's why we constantly research the market and property values so your home is priced effectively from day one. We also make sure the public knows your home is for sale by using innovative advertising and marketing techniques to attract potential buyers. The Christophe Choo Real Estate Group at Coldwell Banker Previews International is the most comprehensive online source for luxury real estate listings, from estate homes to luxury condominiums, incredible tear down opportunities and investment properties. Based in beautiful Beverly Hills, California 90210, the Christophe Choo Real Estate Group provides exclusive luxury homes for sale on a local, global and international stage. Hence the tagline: “Locally Known – Globally Connected”. Search for luxury properties in your area, whether in the “Platinum Triangle” areas of the Westside of Los Angeles of Beverly Hills, Holmby Hills and Bel Air or in The Sunset Strip, Hollywood Hills, Brentwood, Westwood, the Wilshire Corridor, Century City, Pacific Palisades, Santa Monica, Malibu, Venice, Marina Del Rey, Cheviot Hills, Hancock Park, Los Feliz and the key Westside areas of Los Angeles, the Christophe Choo Real Estate Group can help. Call or email us today! Christophe Choo 310-777-6342 Or send me an email: Christophe@ChristopheChoo.com www.ChristopheChoo.com For the full blog post click here: http://www.christophechoo.com/market-westwood-holmby-areas-los-angeles-california-90024-christophe-choo-real-estate-group-coldwell-banker-previews-international-beverly-hills-90day-market-update-statistics-homes-condominiums-sa-2/