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What is a 90 day sales promotion?
There are a few variations of this sales technique albeit the two most popular being: "I will sell your home in 90 days or my commission is free!" and "I will sell your home in 90 days or I will buy it!" The first one being less risky to the agent for obvious reasons.
Many agents balk at these two so called gimmicks because they seem outlandish and of course if true they show-up all the other agents who are not willing to go out on a limb and be gutsy enough to take the risk. These promotions are no different than any other sales promotions, the prospect must meet a certain criteria before being allowed to participate. Would you give a 0% interest rate on a car loan to a customer who has a 500 credit rating? It the same concept.
I have found these promotion get right to the skinny, you are able to qualify a seller right away to see if they are someone you want to work with (That's right you're qualifying them!). You get quick answers to tough questions right upfront: list price, commission & motivation, not to mention you generate quality leads for future follow up. These homeowners are identifying themselves as future sellers whether it be today, tommorrow or next year.
I currently use one of these promotions without leaving the seller feeling duped. Honesty upfront is the key. Sometimes, I get asked the following question: "Noel since we don't qualify for the program how long will it take to sell our house?" I answer with what has always been my goal when I list a house, "No more than 90 days." I am proud to say that I have about a 99% success rate in attaining that goal.
Another question I get asked is, "How many houses have you had to buy?" My reply is, "One, I had to buy it or else my wife would kill me! But seriously none. I came close a few time s though." This is a testament not that the promotions works but the system does: Price it right, be fair with your commission structure and run the marketing plan diligently.
If your planning on running any promotion, do so with caution and perseverance. Also, don't expect to get rich overnight. These promotions are a great way to help brand yourself and generate quality leads over a short period of time. Promotions should be used in addition to other marketing efforts to be truly effective.
The old adage goes, "If it sounds too good to be true it usually is." Well in this case if you follow the basic principles of listing a house for sale you may just find a little truth and some gold to boot.
Happy Selling
"Doing Business Right"
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Kings Court West - A private guard gated community located in Kendall, Florida featuring 3 bedrooms, 2 bathrooms and a 1 car garage. Lot sizes are 3600 to 4200 sf with fully gated back yards and beautiful court yard entrances. Amenities include 2 pools, 4 tennis courts, basketball courts, racquetball, fitness center, gorgeous, mature, meticulously kept landscaping throughout the entire community. Low monthly maintenance fees ($153.00)! Rarely listed...... Call Agent for a private viewing 305-215-5564. Monica LoMonaco. EWM Realtors, Coral Gables, Florida
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A while back I wrote a blog Top ten reasons your short sale will not close. I thought a perfect follow up would be a blog on the tools I use to stay organized and make short sales so simple that you'll wonder why you haven't delved into this niche market sooner.
After reading through this post and you still don't want to handle short sales, I will pay a referral fee of 30% for those of you who would like me to handle them for you. I will take the listing and do all the negotiations and get it to closing. No upfront fees (scam) just good old Realtor networking. Did I mention I've gotten 100% approvals on all my short sales? Can't beat perfection. (Southeast Florida Only Please!)
First off I want to disclose that I have in no way a relationship with the products or services I am promoting. I use these every day in my business and I am happy to promote them.
Bluebeam The bluebeam software is amazing for the price $149.00. It is a pdf editor that allows you to do all sorts of things to pdf documents. You can't change the copy but what I do is color over copy I don'tneed with a white marker, then flatten the image and use the text box to add whatever I want. The feature I particularly like is the"insert documents" one. I insert all the pdf documents needed for my short sale package and save it to one nice concise pdf. If you use a tablet, bluebeam allows you to sign and secure pdf's as well.
Metro Hi Speed Metro Hi Speed fax service is again another must have. At $12.95 per month for 1000 pages what else is there to say? You simply attach the documents you want to send in an email and plug in the phone number in the "To" field along with the metrofax extension and go have lunch. You can add as many documents as yo want separately up to ten megabytes and this service works flawlessly. After the fax is sent you get a confirmation e-mail.
Microsoft Office Suite 2007 You can find MS Office Suite at your local Best Buy or get it from the Microsoft website. With MS Outlook, the email management software, I created a fax cover sheet "signature" which I select and use when sending faxes. I just fill in the required fields, attach the documents I want to fax and hit send. You can create folders with rules and when you receive and email that conforms to those rules instead of your inbox it goes to the folder specified. You can also save all your emails for a particular transaction to a custom folder you setup. I use the MS Excel spreadsheet program to keep all of my listings organized. I got this idea from a brokerage I used to work for. They had this large dry erase board with all the office listings. I decided to do the same with a spreadsheet. You can add comments to each individual cell in the spreadsheet which is where I keep my notes when I speak to the banks while negotiating short sales.
Smart Phone with Bluetooth Headset I'm a Palm guy but any smart phone with e-mail capabilities, internet access, texting and word processing software is a must. I know there are agents out there who don't embrace technology and like to do business the old fashion way, knee cap to knee cap, but I personally don't know how I would survive without my Palm. Nothing beats being on hold while cooking dinner in the next room and not missing the connection to that short sale negotiator. That's what the bluetooth headset feature provides, freedom and control.
Tablet Laptop Speaking of technology, this is really taking it up an notch. I use a Gateway tablet with a Maxtor external 160 gig hard drive to keep it all safe and organized. I go as paperless as possible, from listing agreements to simple addendums it all it gets done on the tablet. After closing I hand my broker a cd instead of a dog eared file of faded and coffee stained legal file. It's not only cheaper this way, nothing gets lost as it;s backup on the the external hard drive plus it's good for the environment.
All in one Fax Copier Scanner This one should have been the first on my list but these units aren't exciting anymore. They have become an after thought yet oh so necassary. The most important feature is the scan to pdf feature. I use an ancient Lexmarx 6500 I picked up for $199.00 and it does the trick for me. Today's models have fax to email features, bluetooth, Wifi and the list goes on and on.
Education I saved the most important for last. I attended a 2 day intensive seminar that gave me the tools to build a foundation as to where I could be successful in getting short sales approved. I learn new something new everyday so you absolutely must keep an open mind to new ideas and be resilient and creative. Notice, I didn't take a two hour course or some 60 minute webinar, I invested in my business and spent 2 intense days learning. As far as I'm concerned nothing beats the Certified Distressed Property Institute.
As a Realtor you probably own most of these products but as a short sales specialists you may need to invest in some of these tools or upgrade to make life easier. Please free to add to the list, I'm a techie junkie and new gadget that makes life easier is an A plus in my book.
Happy Short Selling!
"Doing Business Right"
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Dadeland Walk Townhomes Villas
Dadeland Walk in Kendall Miami is a private community features two story townhomes . Amenities featured at Dadeland Walk include, a 24 hr. security guard, pool, spa, 4 tennis courts and lushly landscaped common areas. 24 hours roving security. Back gate for residents only.
The Downtown Dadeland hub of Miami-Dade county is known globally as the home to Dadeland Mall and along with the many other nearby retailers has attracted shoppers who visit Miami from around the world for over thirty years. Downtown Dadeland is the home for West Elm, Panera Bread, Cheesecake Factory, Chili's among other restaurants.
This neighborhood is conveniently located at the intersection of : US 1, North Kendall Drive and the Palmetto Expressway (SR 826). With the Metrorail stop, the Datran center office complex and several large hotels, Downtown Dadeland area became a unique center for business- shopping and luxury living.
The exclusive community features 3 different models:
Model A 3/2.5 with Master bedroom downstairs overlooking the patio
Model B 3/3 Most popular model is 3/3 with one bedroom upstairs but Master Bedroom upstairs
Model C 2/2 features one bedroom downstairs, master upstairs and loft-office.
All units have a screened patio.
Square foot range from 1480 to 2119sq ft.
Number of units in the complex : 110
Amenities:
- 24-hr Security Cameras and 24 hours roving Security Patrol
- Assigned Parking ( 2 per unit)
- Gated Manned security Community
- Pool
- Spa
- Club House- Gym- Tennis Courts
If you take a walk around the complex, you'll notice the landscaping looks uniformed and neat, and many residents decorate their trees with grown suspended staghorn elks and wild colorful orchids. Some courtyards have bamboo trees in their entrances and makes them look unique and sphisticated.
Elegance, exquisite taste and convenient location in the South Dade Miami area, Dadeland Walk is a perfect choice for relocations and new homeowners.

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Ok here's the skinny:
I represented a buyer (No buyer broker agreement in place, this was a "friend") who was in the market for a cheap REO or short sale. I informed her that REO's and short sales could be a lengthy ordeal. Of course she said she had time. She wanted to take advantage of the exceptional deals out there but was limited by her budget. I showed and showed and showed until she decided on a listing that I had sent her via e-mail that I had taken her to see. We wrote up an offer and sent it in only to wait and wait and wait before I finally was able to contact the listing agent at which time she informed me that all offers require a DU approval. Mind you this was not spelled out in the listing nor when I spoke to her assistant. Well after that was cleared up we sent in the DU and waited some more. After several e-mails I finally got a confirmation that everything was in order and submitted to the bank. We waited another 2 weeks and after several calls still no answer from the bank. Then after over a month the buyer gets frustrated and decides the whole ordeal is too stressful and decides she wants to wait a few months before jumping back in the market. I follow her instructions and fired off an e-mail to the listing agent to pull the plug immediately. After receiving confirmation, everyone parts ways to live another day.
Here's the kicker:
The bed wasn't even cold yet and the buyer submitted another offer with another agent 10 days later. The offer was accepted $10,000 over what she had originally offered. I see this woman every week at our networking meeting and she tells me, "You'll never guess, I just closed on the house you put an offer in for 10k more than what we offered." I said, "What offer?" trying not to choke her! She either doesn't have a clue or she is just plain stupid. She just screwed me out of my commission that I worked months for and has the audacity to flaunt it in my face.
Did I mention I have all e-mails listings, contracts and communication saved as a concise pdf ready to fired off to the State real estate commission and local MLS board? I'm so disappointed right now I don't know which route to take. I know it probably won't go anywhere but I want to ruffle feathers and make a few people lose sleep. This is not how deals are done and I want it to be lesson for all involved because if we don't police our selves this crap will just keep happening.
I need your advice AR bloggers, how would you go about handling this for ultimate effect, satisfaction and possibly monetary compensation?
P.S. No one will get in my car anymore unless they sign a buyer agreement!
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