Pembroke Pines, FL

Elements of A Listing Presentation Keller Williams Agents in Pembroke Pines Know Theirs, Do You? Lights camera action! You're on stage from the minute you get out of your car. In this show there are no retakes, you're on stage live. As a listing agent, and one that wishes to be successful there are key elements of your listing presentation that cannot be left out. This presentation is your script, just like the actor live onstage.

Introduction
Many pro's have their personal or team mission statement as the first page, a table of contents which lets the seller know what to expect and a brief letter of introduction.

Act 1
Your Company, I like to get them out of the way as an experienced agent and in later scenes I fall back on my own credentials. If new use your companies, manager, team leaders and broker's successes. Show the tools your company offers including websites.

Act 2
Your resume, remember in this scene of the play you are applying for a job. Show your credentials and your personal stats, levels of education, real estate courses completed, awards received, and of course any designations earned. List your professional affiliations such as the Realtor Board you belong to, your skills, areas of expertise including geographic.

Act 3
Your services, now let's not confuse services with marketing. A service is a market analysis, placing their property in the MLS is marketing. A list of possible services you offer could consist of;
Using a lock box
Verifying the buyer's pre qualification, prior to the execution of any contracts.
Written Reports
Frequency of your phone or emails
Market updates
Net sheets
Answer inquiries from other Realtors
Coordinating the closing, inspections, and appraisal
The use of our moving truck
Following up with other Realtors after the showing
Among others that may vary among agents. Build the importance of each item; let your audience buy into the benefit of you performing these services for them. Deliver the performance with conviction and enthusiasm.

Act 4
Customized marketing plan, you're building the story here, keep the enthusiasm and once again itemize your strategy and plan for selling their home, possible marketing could include.
Sign
Photos
Virtual tours
Internet (list all sights where the property will appear)
Newspaper
Property brochures
Email broadcasts to customer data base
Email to local Realtors
Open Houses
Just Listed postcards
These are a few examples of marketing, use props such as samples of your previously sent "just listed" cards, lay them out on the table, let them touch and feel the slick color glossy cards, show them your buyer or prospect list. Remember you must keep your audience engaged, if you put them to sleep you will not get the listing. You want questions and having them throw you objections, that's good, they are awake, remember you're an actor working the audience for applause

Act 5
Comparables, at this time your audience should be on the edge of their seats. This is what they have been waiting for; this is where the show climaxes for them. Your comparable should always include active and closed properties. It may be wise depending on the market to use pending as well as expired. How you present your comps will depend on the market. In a normal market more emphasis is placed on the closed properties, with current market conditions you may have to rely on the actives as a better guide.

Keep them excited, there is no averaging here guys, look at each comparable, compare it to the subject note the differences in front of the audience this will keep engaged and make any adjustments necessary. Once you have a range of value, eliminating anything out in left field high or low, ask for their thoughts, keep them involved and narrow the pricing down. This last stage should be easy if you have delivered a convincing performance.

Epilogue
Turn to your net sheet put the price in and deduct all expenses with proper explanation to the audience. Upon the nod of your head and theirs, turn the page to the pre filled in listing contract except for price (don't rummage around in your briefcase looking for it ) put the price in, complete necessary disclosures and get their authorization. That is the applause and review you have been waiting for.

SILVER LAKES, Florida SHORT SALE EXPERT

All the agents at KELLER WILLIAMS REALTY SW feel the same. We pride ourselves at being dedicated, progressive and sharp to staying steps ahead through continuous education and complete commitment to anticipating clients' needs. By offering only experienced and proven full-time agents, Keller Williams Realty and the Associates of K|Salvant Real Estate Group have become leaders in the Broward & Dade & County areas.

Keller Williams Realty joined the ranks of the top franchises in the world last week, when the company was ranked as the No. 1 real estate franchise on the 31st Annual Franchise 500 list by Entrepreneur magazine. During the same week, the company was also voted the Most Recognizable Brand of Real Estate Franchises for 2009 in a industry-wide survey for Swanepoel TREND Report.

As the President of a successful Executive Search Firm, I employed a team of 8 direct employees and indirectly managed, employed and placed as many as 300+ temporary employees with leading Broward and Dade County employers. I've managed $8 million budgets and paid out a weekly payroll of up to $150K. While working with one of the leading Temporary Staffing Company's in the early 1990's - I was promoted to the Regional Recruiting Director, to manage the recruiting efforts, hiring 120 temporary employees for one of the largest nation-wide Telecommunications company in the United States. I AM A LEADER. Presently, I hold a Mortgage License, and I have the skills necessary to identify Qualified Home Buyers for my Sellers and likewise, I am able to assist Buyers, with their First Home or the more experienced buyer to expand into a larger home, secure a mortgage loan.

As the Vice Chairperson for the Broward County area Boys & Girls Clubs of America, I assisted committee with the allocation of budgetary guidlines and the implementation of funds to better assit the communities children with after school programs. I held the Chairperson and Co-Chair position for the Broward County Job Service Employment Committee, wherein I attended quarterly Legislative Committee Meeting in Tallahassee, aimed to assist the Employment endeavors within Broward County. I was instrumental in securing a Platinum Level position for my firm to become members of the Broward Economic & Developement Council, wherein I attend policy making meetings and networking events as Assistant Marketing Director. My experience is comprised of over 20 years of varing degrees of leadership skills - all causing me to be a dynamic Match for Seller to choose me as their Realtor for Life.

What distinguishes me as a Real Estate Consultant from a Sales Agent is the difference between a Master and an Apprentice. Superior service offered, Superior service delivered. I am your fiduciary representative, required to provide the utmost in confidentiality, knowledge, experience and objectivity from the day a For Sale sign appears in your yard to the moment you replace it with one that reads SOLD.

As a Real Estate Expert, I take a different approach to real estate, one that is built on a personal touch, Win-Win transactions resulting in positive results. Further, I utilize the latest technology, market research and expert negotiating skills to exceed your expectations.

More importantly, I listen, and that means I will find solutions that are tailored to you. As a Real Estate Expert, I have been trained to research the market and interpret the facts.

My team and I appreciate the opportunity to earn your business. My real estate business has been built around one guiding principle: It's all about you!! Your needs, Your dreams, Your concerns, Your questions, Your finances, Your time, Your life.

I CAN HELP YOU GET WH AT YOU WANT. . . IN THE TIME YOU WANT. . . WON'T THAT BE GREAT!

My specific areas of expertise, is that of a Residential Real Estate Consultant, assisting sellers, and I specialize in first time buyers - listing high end homes - etc. Are there specific market area's that you specialize in? The more you write about your area's of expertise the more knowledgeable you'll sound to a potential buyer or seller.

Silver Lakes. . . What a Fabulous community! Silver Lakes is located in the cities of Pembroke Pines and Miramar. One of the largest development located as part of the largest livability communities in Broward County. Silver Lakes is comprised of 40 subdivisions, interwoven between NW172nd and NW 184th Avenues (North & South Corridor's) and spans from Sheridan Street in Pembroke Pines, to South of Miramar Parkway in the City of Miramar, (East & West Corridors).

The real estate market has shifted over the last few years and my skills levels have expanded as an Expert dealing with Sellers who have found it difficult to have the right answers about "Short Selling" their homes. My FIRST line of assistance to you, the homeowner, is to provide you with counseling as to how to exercise and exhausted all possible methods in order for you to maintain and remain in your home. Avoid Foreclosure at all cost if you can and one of the ways of doing so, is to allow me to educate and inform you about the Short Sale process.

SHORT SALES, are, and will be a way of life for the next 3-4 years. I AM A CERTIFIED SHORT SALES FORECLOSURE SPECIALIST. I have the knowledge and skills as a Certified Residential Specialist- (CRS111). I am the person you'd want to call, to Sell your home, as I understand the many components of packaging your request to Short Sell to the Lenders and I am the Person who will work diligently with you in order to achieve the Short Sale Approval from the Bank.

Currently holding a Mortgage Brokers License, new Laws have been enacted as of January 1, 2010, Florida Statu Chapter 494, which states "only a Licensed Mortgage Broker" will be able to NEGOTIATE as a professional, for a fee, the Short Sale process for Sellers. This is great news for the Homeowners of Silver Lakes. When I List a Home for my Sellers, other than the usual Real Estate Commissions, NO ADDITIONAL FEES WILL BE ASSESSED TO THE SELLERS OF SILVER LAKES by me or my Real Estate Company.

I AM PROUD OF SOME OF THE WORK I'VE BEEN ABLE TO DO FOR SOME HOMEOWNER'S. My Team and I are a network of Realtors who specialize in Short Sales:

• We are experienced local short sale specialist ready to market your home and negotiate the short sale with your lenders.
• We will guide you through the entire process and answer any questions you have along the way
• As a Licensed Real Estate Consultant, I must agree to very strict ethical guidelines, Far above the industry standards
• A Short Sales done properly will stop the foreclosure of your home
• My Services are FREE FOR YOU, and your Lender Pays all fees and often part of the buyers closing cost.

WITH all that I've shared so far, wouldn't it be prudent for you to pick of the phone and call me for a 30 minute consulting session, so that I may provide excellent service to you?

Level 4 Developing Leaders
Level 4 leaders Developing Leaders agents in Pembroke Pines Keller Williams  understand the power of duplication, whereas a level 3 leader must be present with his or her team in order to achieve success, Level 4 leaders get success even when they are not around. They understand the effectiveness of duplication.

Level 4 Leaders know that recognition is the most valuable motivator. The leader is widely recognized as an expert in their field, and is willing to share it with the team. Level 4 leaders know that the reason most people perform is for the very recognition and praise that is bestowed upon them. As the saying goes "Babies Cry for it and grown men die for it."

Level 4 leaders compel people to get result activity breeds ability, confidence, and experience. There are several qualities to look for when determining who to mentor and train. Ross Perot has a simple list. Look for people who are:
Smart
Tough
Self reliant
Have a record of achievement since childhood
Love to win

Pastor Doug Murren said leaders come from the ranks of people who have the following:
The innovative urge
An above average passion for principle
A need for affirmation that is much lower than average
A high level of curiosity
A track record of mastering failure.

Level 5 developing Leaders who Develop Leaders
Level 5 Leadership is about making a difference in the status quo that outlives the leader. Level 5 leaders begin by attracting, inspiring and enabling other leaders who are adept at developing other leaders.

Level 5 leaders understand that results will come through endurance and succession of the vision and the leaders are intertwined. The size of the vision is its enduring legacy, and successful continuation is in the hands of other leaders which is the fruit of a level 5 leader's efforts. Level 5 leaders are only as good as the enduring qualify and succession of their vision. Level 5 leaders get so wrapped up in their cause that they come to embody that very cause. The leader is almost lost inside the vision.

Gil Bailie said, "Don't ask what the world needs. Ask yourself what makes you come alive, and go do that, because what the world needs is people who have come alive."

This short overview of the 5 levels of leadership has been taken out of Chris Brady and Orrin Woodward Launching a Leadership Revolution Highly recommended reading for everyone especially if you have, or thinking of building a team. We are in the process of doing a book study of this great book in our market center.
  

Real Estate Latest: Good News, Bad News?

First Time Home-Buyers Should Not Wait Another Month!

Although the mortgage rates are at the lowest point in history, there are drastic changes in FHA Lending pending approval. If approved as anticipated, even fewer people would qualify for a mortgage.

The Good News: Year-end 2009: Fla. home sales rise

Existing sales up 31% compared to end of '08; existing condo sales up 47% in year-to-year comparison. National sales up 4.9%. Read more.

More Good News: Rates on 30-year home loans fall to 4.99%

In a third straight week for declines, the 30-year mortgage rate again dropped below 5%. Read more.

The Bad News: Announced FHA Policy Changes:

1. Mortgage insurance premium (MIP) will be increased to build up capital reserves and bring back private lending
2. Update the combination of FICO scores and down payments for new borrowers.
   • New borrowers will now be required to have a minimum FICO score of 580 to qualify for FHA's 3.5% down payment program. New borrowers with less than a 580 FICO score will be required to put down at least 10%.
3. Reduce allowable seller concessions from 6% to 3%

And, More Bad News:

The market is rapidly adjusting, as I am certain that those of you who have been watching and waiting, you have seen nice 3-4 bedroom homes in nice school districts (West Miramar, Pembroke Pines, Davie, Cooper City, Weston, Plantation) for less than 250,000. Yes, it was back then- several months ago. I have been monitoring this market segment closely during the months of November, December last year and January this year, for a few desperate clients of mine, who back then decided to wait. Now, their choices are very limited... and it is a bidding war.

If you are one of those buyers, shopping at this market level and you have been pre-approved for FHA financing, the clock is ticking. And, the rewards are there today: lowest rates, tax credit and still all benefits of the FHA!

I look forward to assisting you.

Cordially,

Kate

Kate Smith, Realtor®, ABR, CRS, E-Pro, TRC, LHM

786.412.8510 kate@hollywood-beach-real-estate.com; katsmith@ziprealty.com

http://www.hollywood-beach-real-estate.com; BLOG: http://4realestate.wordpress.com

http://www.linkedin.com/in/miamirealtorkatesmith

Learning, Performing and Becoming a Leader - Keller Williams Agents in Pembroke Pines Are Albert Schweitzer believed, "The tragedy of life is what dies inside a man while he lives." Leaders don't allow that tragedy. They live while they are alive.

In Brief Let us look at the five levels of influence taken from Chris Brady and Orrin Woodward book Launching a Leadership Revolution

Level 1 Learning
The first of the 5 levels is learning, Harry Truman said "Not all readers are leaders, but all leaders must be readers." Books represent the accumulated knowledge and wisdom of the ages, available for pennies on the dollar.

Oprah Winfrey, when asked about her success said, "It all started because I was a great reader." Mark Twain stated, "The man who does not read good books, has no advantage over a man who can't read them." Learning must become a consistent way of your life and as an old proverb says, "Let it lead to action."

Level 2 Performing
Performers understand that success comes when opportunity and when preparedness meet. They also understand that desire trumps talent and that they can never be satisfied and are always changing the status quo. As the saying goes, "If what you did yesterday, still looks pretty big to you, then you haven't done enough today."

Performers initiate activity; they understand that personal initiative is not optional; it is their sole responsibility to motivate self.

Level 3 Leading
Leaders understand that dealing with inadequate resources is common. Here are a couple of examples;

Two British generals were conferring during the American Revolutionary War. General James Grant complained of the English army's lack of provisions and thin lines of supply. Commanding General Cornwallis replied, "Let us not dwell on what should be, General. Let us use the means we have at hand, and make it so.

In the American Civil War George B. McClellan was twice made overall commander of the Army of the Potomac, the major fighting force of the "Union" each time, he did a marvelous job of training the troops and bringing disciple of a "regular army" to the rank and file, but he was incessantly unready to take action. On the rare occasions when he did confront the Confederate army, he outnumbered them by two to one or even three to one, but he always found ways to become convinced that the opposite was true. He complained unendingly to President Lincoln that he didn't have enough men, arms, or supplies to conduct a proper campaign. McClellan suffered from an incorrect presupposition of leadership: he mistakenly thought leaders could demand and expect perfect situations before taking action. Reality for a leader is almost always a situation of lack and want. True leaders understand this and make do the best they can anyway. As the saying goes, "If you wait for all the lights to turn green before you set off on a cross country trip, you'll never leave."

Leadership is not a nine-to-five operation. It requires constancy and diligence and continual pondering. The major job at this level is to inspire people, they understand that the outstanding performers must be recognized and rewarded.

Ulysses S. Grant, Al Kaltman writes, "The superior leader knows that the key to success is his or her ability to attract and retain good people and get them to work well together as a team."

An old fable tells of the farmer whose mules pulled a man's truck from the ditch. It was a big truck, the cross country type, complete with sleeper and fuzzy dice. "How much can one of those pull?" asked the truck driver, sizing up the farmer's two scrawny-looking mules? "Bout ten tons each," said the farmer. "But my truck weighs at least three times that," the truck driver said. "Doesn't matter what they can pull separately," answered the farmer. "It only matters what they can pull together." That's the power of a team. Good leaders compel people to work together and hereby amplify the efforts where the whole is greater than the sum of the parts.