Pembroke Pines, FL

The Address Book - Keller Williams Agents in Pembroke Pines Know The Value Several years ago when I was an associate at The Keyes Company in their Pembroke Pines office, I had the pleasure of meeting a new associate, Ana Benitez. Ana was hard working and you could pretty much tell she was very different than most of the associates that came thru the doors.

Ana was getting listings and closing buyers. Being of inquisitive nature I told Ana that I was impressed and asked her what she was doing to generate this volume of business, was she working FSBO'S? Expireds, what were you doing? She informed me she was working with her sphere, which is where all new agents should begin and all agents continuously work throughout their careers. Ana being serious about her new business did something that I've never known any other agent to do. She told me that when she ran out of her sphere to contact she got her mom's address book and her brother's as well and wrote an introductory letter introducing herself as the sister and daughter, then called and explained that she was new in real estate and would appreciate any help she could get from them, and boy did they help.

Today I frequently tell the Ana Benitez story to our new associates and not surprisingly Ana is now a top Realtor in Pembroke Pines and Miramar.

For new agents who maybe reading this, you want to start your career with your sphere, , end your career working this group, the only difference will be when you retire your sphere will be larger than when you began. You know the old adage; it's cheaper to keep an existing customer than to have to find a new one. This sphere is your list of existing customers.

Are You Perpetuating Your Success's? - Keller Williams Agents in Pembroke Pines Are. In real estate sales we need to keep our names in front of our potential, past and present customers on a consistent basis, that's how we get hired. We to remind them we're still around. One of the easiest ways I have found and is not threatening is to use Just Listed and Just Sold cards; it's informative and a great source of new business.

You just got a new listing, that's success so market the home and yourself. Send it to the neighbors, you may get another listing, send it to your past clients, your sphere of influence, they may know someone interested in buying or even selling. Repeat this when you have sold the property; blow your own horn all over again, and don't forget to call around your sign. I can tell you, if you won't blow your own horn, no one else will that's for sure.

I recommend using a mailing company like http://quantumdigital.com/directmail?r=1
Just download your lists or have the mailing company look up the area using their automated systems. It's easy and inexpensive, and don't forget it's effective in generating new business.

It's Not Your Decision- Keller Williams agents in Pembroke Pines know this. I was talking with an agent recently and he was telling me about a difficult selling agent he was dealing with on a home in Silver Lakes, Pembroke Pines. This agent was telling me he felt as though the other agent was trying to extort money from his the seller. I asked him how the seller felt; he told me the seller was willing to give the buyers what they wanted, "What's the problem then?" I asked. "It's the principal." Agent replied.

I reminded him that it's not up to us to make that decision for the customer, only they know what their true needs are and they may not be telling you all. What I further learnt about this seller was already living out of state, and had been for 6 months. No wonder the poor guy was motivated, paying 2 mortgages and having had his home listed for almost 2 years, 3 agents later. I'd be motivated myself to make the deal.

Present the offers and counter offers and help them come to a decision. Many times they will lean on you for advice, keep it simple. I would say to my buyers and sellers I'm not in your shoes, only you can decide what is right for you. I'd further ask what's more important to you, this money, which is a few thousand dollars or moving on with your life and putting this chapter behind you. Most choose to move on.

Here's another article from my upcoming newsletter...enjoy!

Buyers

This is ‘crunch time' for many buyers who have been waiting to buy a home. Many are very eager to see properties & spend time sending listings to area realtors. However, it's important for these consumers to remain focused on the fundamentals. Before going to see properties and/or asking a realtor to check on a property, buyers should ask themselves the following questions:

• Money: Do I have enough for the down payment & closing costs? How much will I need for the property & location I want/need?

• Credit: Has the financing been lined up? Do I have the credit ability to make an offer & close on a deal?

• Flexibility: Am I willing to compromise on some features and/or the property's location? Can I pay more to get what I really want?

Location & home condition are generally predicated on the price. If the buyer's budget is unrealistically low, there will have to be significant compromise(s) on location and/or condition (including size) of the property for a sale to take place. However, if the price is adequate, financing has been lined up & the buyer has realistic expectations, then the probability of success is greatly increased.

Achievement Begins With Vision - Keller Williams Agents in Pembroke Pines See it. Can You See yours. For you to get to your destination you must be able to see that place. Great achievers see the result of their hard work long before the foundations are even laid. Big visions lead to great achievements.

Ray Kroc the founder of McDonalds had a vision, a big vision. From the moment he saw the McDonald brother's hamburger stand he envisioned what it could become and worked tirelessly to achieve that vision. On the other end of the spectrum are people who suffer from addictions the length of their vision is usually short, the next fix.

A story is told that when Walt Disney was nearing death, someone remarked that it was a shame he would not live to see his dream of Disneyland come to fruition. Disney's wife replied that if he hadn't already seen it, it would never have even begun. He had already seen it all in his mind. That's the vision of a leader. That's Visualization.

At the end of every mile you traveled, the next mile becomes visible.

Have you seen what you can become? As Gary Keller would ask, what's your big why? If you don't have one yet visit us here in Pembroke Pines and we'll help you catch the your vision.