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Pembroke Pines, FL

The Truth About “As Is”- Keller Williams Agents in Pembroke Pines know. Do You?

Mark  Lyon, PA, CRS, CRB: Real Estate Agent in Pembroke Pines, FL

The Truth About "As Is"- Keller Williams Agents in Pembroke Pines know. Do You? I have often wondered why agents, especially listing agents like the "as is" we know why sellers like it or at least they think they know why they like it. I think if they really understood the "as is" and the disadvantage it places most sellers in they would rarely use it.

Having been involved with commercial real estate I can tell you all large transactions are "as is", reason, buyer begins with a letter of intent and usually once the price is agreed to the inspection or due diligence period begins. The reason why the buyer likes the "as is", they may have several other offers or letters of intent floating around on different properties. The buyer uses this clause as an escape if necessary, which is frequently exercised and should he want the property  uses this clause to reopen the negotions on price and terms again, usually getting further concessions in the deal.

In the residential market the limitations is placed in the purchase and sale agreement to make it   a binding contract on both parties, not to provide a loophole or to reopen the negotiation. Remember the October 9th blog (see link below) on negotiation and why these time frames and limits are placed in the contract. Home buyers are not as sophisticated as the investor who is spending millions of dollars and have deep pockets  they have a hard time understanding the difference, for that matter most agents, and inexperienced attorneys don't

understand it. When a listing agent suggests to the seller to use an "as is" he has just taken all the sellers rights regarding inspections and given it to the buyer. A true "as is" clearly states that the buyer may cancel for any reason. With the limitation clause you are almost guaranteed a closing because few inspections exceed the limit, but should it exceed the limit either party may pay the difference. That's fair it keeps your deal alive.

Guys all the sellers really want to do is sell their property don't make it any more complicated than it has to be. Think about it, the seller has been trying to sell for 6 months, gets offer and buyer cancels for some ridiculous reason like a squeaky door. With the limitations there is no out, if it exceeds, seller has the right in fact, either party has the right to cure and the contract remains in full force and effect. By the way in our market today the seller is always going to cure the defect if he is serious about selling. So why give the buyer an easy out just because he found another home or just plain got cold feet.

Listing agents protect your sellers and not give the buyer an out, you'll close more deals and that's what it is all about. Even Bubba the Appalachian Realtor knows this.

I know many of you agents will disagree, think about it and share your thoughts with us

Get Hungry-Keller Williams Agents in Pembroke Pines Are, Are you?

Mark  Lyon, PA, CRS, CRB: Real Estate Agent in Pembroke Pines, FL

Get Hungry-Keller Williams Agents in Pembroke Pines are, are you? To be a successful leader in your business you need to get hungry, Gary Keller in his book "The Millionaire Real Estate Agent." refers to it as the WHY. Bigger the why, further the vision, greater the success. Chris Brady and Orin Woodward the writers of "Launching a Leadership Revolution" refer to it as a hunger and in their book they define the 3 types of hunger that propel one to successful leadership .

The levels are all paraphrased below;

Level 1 Material Success
This level is comprised of all the material things that excite our senses. This motivation is the weakest of the three levels

Level 2 Recognition and Respect
This level is a deeper level than material success. To be recognized and noticed is craved by most. William James wrote that "The deepest principal in human nature is the craving to be appreciated."

Level 3 Purpose, Destiny and Legacy
By far the most important and sustainable is the third which comes from a sense of purpose which is the true North in our human compass write Brady and Woodward. Where do you want end up and accomplish and what legacy do you wish to leave behind.

So what makes you hungry and how hungry are you? Remember the hungrier you are, the bigger the why, the further you will go and the greater the legacy you will leave behind.

Reaching Your Full Potential – At Keller Williams Realty in Pembroke Pines

Mark  Lyon, PA, CRS, CRB: Real Estate Agent in Pembroke Pines, FL

Reaching Your Full Potential -  At Keller Williams Realty in Pembroke Pines. Successful People Are: Disciplined, Dedicated, Self Motivated and Enthusiastic.

In order to reach your full potential you must HEAR, IGNORE, REMEMBER and not be INTIMIDATED.


1) HEAR THE OPPORTUNITY

1 SAMUEL 17:20-23 So David left the sheep with another shepherd and set out early the next morning with the gifts, as Jesse had directed him. He arrived at the camp just as the Israelite army was leaving for the battle field with shouts and battle cries. Soon the Israelite and Philistine forces stood facing each other, army against army. David left his things with the keeper of supplies and hurried out to the ranks to greet his brothers. As he was walking with them, Goliath, the Philistine champion from Gath, came out from the Philistine ranks. Then David HEARD him shout his usual taunt to the army of Isreal.
(David HEARD his opportunity.) Are you hearing your real estate opportunity?  Keller Williams agents in Pembroke Pines are.


2) IGNORE THE VIBRATIONS OF DISCOURAGEMENT

1 Samuel 17:28-30; 33 But when David's oldest brother, Eliab, heard David talking to the men, he was angry. "What are you doing around hear anyway?" he demands. "What about those few sheep you're supposed to be taking care of? I know about your pride and deceit. You just want to see the battle!" "What have I done now?" David replied. "I was only asking a question!" He walked over to some others and asked them the same thing and received the same answer. "Don't be ridiculous!" Saul replied. "There's NO WAY you can fight this Philistine and possibly win! You're only a boy, and he's been a man of war since his youth".
(I don't think his brother was paying him a compliment when he asked about those few sheep he was supposed to be taking care of.) David IGNORED the vibrations of discouragement. Are you ignoring yours? Keller Williams agents in Pembroke Pines are.


3) REMEMBER THE FAMILIAR SOUNDS OF SUCCESS

SAMUEL 17: 34-37 But David persisted. "I have been taking care of my father's sheep and goats," he said. "When a lion or bear comes to steal a lamb from the flock, I go after it with a club and rescue the lamb from it's mouth. If the animal turns on me, I catch it by the jaw and club it to death. I HAVE DONE THIS TO BOTH LIONS AND BEARS, and I'll do it to this pagan Philistine, too, for he has defied the armies of the living God! The LORD who rescued me from the claws of the lion and the bear will rescue me from this Philistine!"
(David is remembering and drawing strength from his past life's successes. Are YOU doing the same?) Keller Williams agents in Pembroke Pines are.

4) TURN DOWN THE VOLUME OF INTIMIDATION

SAMUEL 17: 41-44 Goliath walked out toward David with his shield bearer ahead of him, sneering in contempt at this ruddy-faced boy. "Am I a dog," he roared at David, "that you come at me with a stick?" And he cursed David by the names of his gods. "COME OVER HEAR, AND I'LL GIVE YOUR FLESH TO THE BIRDS AND WILD ANIMALS!" Goliath yelled.
(David did not listen to the INTIMIDATION.) Keller Williams Agents in Pembroke Pines are not.

When you hear the call of opportunity ACT upon it and ignore the nay sayers. Keller Williams Agents in Pembroke Pines do.

Success is not achieved by not encountering obstacles, it is achieved by HOW you handle those obstacles you encounter.

This lesson was taught by Pastor Troy Gramling of Flamingo Road church in Cooper City a few years ago. The point of the message is that we all have had successes in the past, look back and draw from those experiences when you find yourself behind on the scorecard.

 

 

Keller Williams Real Estate Agents Bring Sanity to Home Pricing in Pembroke Pines

Mark  Lyon, PA, CRS, CRB: Real Estate Agent in Pembroke Pines, FL

Keller Williams real estate agents bring sanity to home pricing in Pembroke Pines. Over the years I have gotten a lot of strange reasons from sellers why they think their house are worth more than the comparables suggest. Floyd Wickman, talks about this in his Sweathog training program, for newer practitioners this was a very successful and popular program 10-15 years ago, which I took, and by the way and got my very first listing while in this class. Floyd talked about the sellers with the "heavy duty nails" always wanting to overprice their home's, some think just because they have slept there it must be worth more than similar homes in the neighborhood.

On a listing appointment I had some years ago in Westview, Pembroke Pines, after going over all the comparables with the seller, an older lady, she informed me that her son had told her it was worth more than my comps suggest. I said to her "O your son must be a Realtor?" She replied. "No he was not," An appraiser." I replied. "No, he's a UPS truck driver." She replied. I asked her what training he had received at UPS to make him an expert in pricing of homes; she replied. "He looks at many homes while making deliveries." Tough to argue with.

Below are some other common objections you get and responses you can give.

Objection: We need to get more because we are moving to a higher priced area.
Well let's hope that when you get to this higher priced area the seller of the home you like is not moving to Japan, some of the most expensive real estate in the world

Objection: Our home is close to the Hard Rock Casino.
So are all the homes I used in my comps.

Objection: We have a lot of money invested in our home
So, if you knew, you were moving would you have spent the money? More often than not they will reply no, because they knew they would not get it back. So why do you think you can get it back now?

Objection: I would like to retire early and need the extra money.


Objection: We would like to start high and come down
Explain that the most activity is early in the listing and they will never be able recapture the market when they do come down.

Objection: Could we try for a couple of weeks.
Yes, but not the first couple. as you will lose the impact that a fresh listing has when it first comes on the market.

Objection: We can always come down.
Use the Fish Story or Price it Right in previous blogs

Keller Williams Agents in Pembroke Pines Teach Home Sellers How to Fish

Keller Williams Agents Price Homes Right in Pembroke Pines


Objection: They can always make an offer.

Use the Fish Story or Price it Right in previous blogs

Keller Williams Agents in Pembroke Pines Teach Home Sellers How to Fish

Mark  Lyon, PA, CRS, CRB: Real Estate Agent in Pembroke Pines, FL

Keller Williams agents in Pembroke Pines teach home sellers how to fish. Here is another pricing technique I use, and probably just as much as the Charles Kimble story, Keller Williams Agents Price Homes Right in Pembroke Pines in fact I use them many times together on the same appointment, if one story isn't bringing them to reality. I am not sure where I first got this technique to assist sellers in pricing their homes correctly, but I have heard the Howard Brinton Stars use it frequently on his Star Power Club which I subscribed to for many years. Let us all keep Howard and his family in our prayers as he fights his health battles; he has and will continue to be instrumental in so many of our careers.

Many people especially men have some knowledge of fishing and fish finders used on boats. When using it I draw a line which illustrates the water or ocean then a boat, fish hook and line in the water and then show the fish schooling below it, what is important is to demonstrate that fish rarely leave the school and swim up and take the bait, to home sellers that's the Buyer from New York, ever noticed how Floridian sellers think all New Yorkers are dummies and willing to pay more for their home than it is really worth. Well the fish leaving the school is the New Yorker; I say it's not happening. You must get them to drop their hook (price) into the school of buyers, in our market today, that's below the school, so the fish swim into it as they school downward.

When the fish are schooling downward the pro's in real estate prosper, for those of you experiencing a declining market for the first time, how well you teach your sellers how to fish will determine whether you have skinny kids or not.